Nov 4, 2021|
JD Fresh Launches over 70 MSC Certified Sustainable Seafood Products
by Mengyang He
On October 28, JD Fresh launched more than 70 sustainable seafood products with MSC blue ecolabel (MSC states as Marine Stewardship Council) at the MSC sustainable seafood event in the conjunction to 26th Annual China Fisheries & Seafood Expo in Qingdao, Shandong province. Guests from the Embassies of Canada and Denmark to China, New Zealand Trade & Enterprise (NZTE) and Norwegian Seafood Council shared the overview and best practices of the international sustainable fishing industry at the event.
Featuring the MSC ecolabel, JD’s newly launched over 70 seafood products are a result of the partnership with the MSC. Being an international non-profit organization established to address the problem of unsustainable fishing and safeguard seafood supplies for the future. According to Yan An, the representative of MSC China Program, seafood products with MSC ecolabel are estimated to have an annual retails value of US$ 12.9 billion (Year 2020), which provides a great foundation for the development of the sustainable fishing industry in the global market.
According to Yu Zhao, Managing Director of Seafood and Aquatic Products at JD Fresh, JD Fresh has sustained a compound annual growth rate of over 100% since its establishment in 2016, leading the industry in the Chinese market. In addition, its domestic cold chain coverage reached 83% in 2021, and its strict quality control and traceability system ensures food safety.
Yu Zhao also noted that as JD Fresh will offer more seafood products from MSC-certified sustainable fisheries in the future, the MSC ecolabel seafood products will help JD Fresh build a sustainable supply chain, standardize the sales of sustainable seafood, and raise awareness of marine conservation and green consumption for customers at large.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Procured RMB 310 Billion Yuan Imported Products in Past 2 Years
