Jun 17, 2020|
JD Fresh: Procurement Volume Increased by 200% to Ensure Supply
by Yuchuan Wang
Leveraging its supply chain and in-house logistics network, JD.com has quickly responded to the new wave of COVID-19 cases in Beijing to ensure the enough supply of food and fresh produce to customers, online and offline.
Since June 12th, JD Fresh, JD.com’s online fresh food business, has increased the procurement volume by 200% that of the normal daily average, especially for the procurement of meat, poultry, eggs, fruit and vegetables. JD is collaborating with over 1,000 suppliers and is prioritizing supply to Beijing market.
At JD’s offline 7FRESH supermarkets, each batch of goods arriving at the store will be checked carefully and suppliers are required to submit related certificates so that JD can trace the supply chain.
Customers need to show their Health Information Kit (健康宝) record and undergo temperature checks before entering the store. They can also choose to order online via the 7FRESH app and have orders delivered in as fast as 30 minutes. All the delivery boxes are disinfected before they are handed over to customers.
In addition, each 7FRESH supermarket will do disinfection of the whole store in the morning and of all the public areas and equipment regularly throughout the day. Health checks for all employees are conducted every morning and employees are required to wear masks and gloves while on duty.
Relying on JD’s supply chain and logistics deployment, since the outbreak of COVID-19 in January, JD has become the reliable retail platform in China to support people’s livelihoods.
Mar 24, 2023|
JD.com Empowers Farmer-Entrepreneur to Achieve RMB 100 Million Yuan in Annual Sales of Tan Mutton
by Vivian Yang
The recent growth of the sheep industry in Ningxia has paved the way for an increasing number of Gen-Zers to return to their hometowns and become actively involved in the integration of traditional sheep farming practices with emerging sales channels. Leveraging e-commerce and logistics infrastructure and technological resources, the production of Tan mutton has become more standardized with strict quality control measures to be offered to the market, including on JD’s online stores.
The Ningxia Hui Autonomous Region in China is home to a highly regarded breed of sheep, commonly referred to the Benchland Sheep, also known as the Tan Sheep. Known as “Blue Blood among all sheep,” these remarkable creatures are raised on a diet of Yellow River water and saline-alkaline grassland, resulting in meat that is exceptionally tender and delicious, with a notably low fat content and a subtle aroma.
To date, JD.com has lent its support to more than 30 Tan mutton merchants on its online supermarket platform, offering comprehensive services ranging from marketing and logistics to supply chain technologies and beyond. As a result of this support, total annual sales of Tan mutton surpassed RMB 200 million yuan in 2022, with an impressive two-year compound growth rate of nearly 30 percent.
An increasing number of young villagers have discovered that involvement in the Tan sheep industry offers greater financial rewards than city-based employment, providing tangible proof of JD’s rural revitalization initiative – – “March to Rich Plan.”
In addition to its support of the Tan sheep industry, JD.com has leveraged its advanced digitally intelligent supply chain to bolster over 2,000 industrial belts and hundreds of agricultural production zones across the country, enabling modernization of production methods and brand-building efforts. The ultimate aim of this endeavor is to cultivate a virtuous cycle of high-quality products, enhanced consumer demand, and a sustainable increase in farmers’ incomes.
The succulent mutton hailing from the region nestled in the northwest of China and surrounded by deserts on three sides was handpicked as a staple ingredient for China’s state banquets hosted during the G20, BRICS, and Shanghai Cooperation Organization summits. However, the delicacies produced in this region have historically been challenging to access for people residing in other parts of the country.
A decade ago, local farmers found themselves restricted to selling their sheep solely within their immediate vicinity resulting in inconsistent and often fluctuating income due to the fluctuating pricing of lamb and varying purchase rates from year to year.
Over the course of the past five years, e-commerce has emerged as a powerful tool for connecting farmers with enterprises for collaborative efforts on sheep breeding, meat processing, transportation, and more. As a result of this surge in connectivity, Tan sheep has experienced a surge in popularity among consumers throughout China. JD’s support to Xigouyan village is a case in this point.
“I have a stock of 10,000 sheep this year, and the sales contract was signed a long time ago,” said a farmer surnamed Ma from this village.
“Nowadays, I no longer worry about where or how to sell my sheep. Instead, I can focus solely on raising high-quality sheep and earning a comfortable profit. In good years, I can earn 1 million yuan.” he added.
Ren Jie, the founder of the mutton brand “Tan Sheep Fresh”, is one of the buyers of Ma and his fellow villagers’ sheep. Ren is among the pioneering merchants who set up flagship stores on JD.com in the early days to directly sell Tan mutton to consumers.
After graduating from college, Ren made the decision to return to his hometown in Ningxia, where he established an e-commerce business in 2014 with the intention of introducing the region’s unique agricultural specialties to consumers across the nation. To his amazement, the Tan mutton offering in his online store enjoyed unprecedented success, netting him over 800,000 yuan in just six months stint.
Ren established his brand in 2018 and his business took off on JD.com, exceeding annual sales of 100 million yuan and boasting an impressive annual growth rate of 30 percent over the past three years. Previously, the peak sales season for Tan mutton was confined to the winter season. However, with the assistance of JD Logistics’ cold chain delivery system, Ren’s business has experienced a surge in year-round sales, making his mutton accessible to consumers throughout the year.
Ren’s support for the local community earned him the affectionate nickname of “Mr. Tan Sheep” among the locals, who are grateful for his support.
Read more about JD’s “March to Rich” initiative that has helped hairy crabs, premier rice and more agricultural products to be marketable.
Mar 17, 2023|
JD.com’s Spring Dawn Initiative Boosts Revenue for Individual Shop Owners
by Yuchuan Wang
In January, JD.com unveiled the “Spring Dawn” initiative, which makes it easier for different types of merchants, including start-ups, self-employed businesses, and enterprises to launch stores on the platform. In just over two months, college students, farmers, veterans, designers, craftsmen and others have taken advantage of this feature to launch their business on JD.
Liang, a college student from Xiamen, Fujian province, is a young entrepreneur who creates self-designed teaching aids such as cell models for biology courses. Seeking to the growth of his business, Liang joined the initiative and opened a store on JD.com. Sales in early March have already increased by over 200 percent compared to the previous month.
The initiative features 12 supportive measures that are aimed at lowering costs and increasing sales for merchants. JD streamlines the store-launch process for individual owners, and it now takes as little as 10 minutes to complete. In addition, JD offers no-cost trial operations and gift packages for newly opened stores, among resources.
Simon Han, vice president of JD.com and head of JD Retail Marketplace Ecology said that JD.com is delivering on its commitment to create a fair, efficient, and easy-to-use ecosystem for merchants. JD will continue to expand marketplace business models, reduce merchants’ operational costs, increase their efficiency, provide end-to-end services to micro, small and medium-sized merchants, and help them achieve long-term stable growth.
In 2022, there was a 34 percent increase year-over-year of new merchants launching on JD.com. As of Q4 2022, the number of third-party merchants on JD.com has grown by more than 20 percent year-over-year for eight consecutive quarters.
JD Supports the First Digital London Fashion Week with Iconic Brands
