Jun 17, 2020|

JD Fresh: Procurement Volume Increased by 200% to Ensure Supply


by Yuchuan Wang

Leveraging its supply chain and in-house logistics network, JD.com has quickly responded to the new wave of COVID-19 cases in Beijing to ensure the enough supply of food and fresh produce to customers, online and offline.

Since June 12th, JD Fresh, JD.com’s online fresh food business, has increased the procurement volume by 200% that of the normal daily average, especially for the procurement of meat, poultry, eggs, fruit and vegetables. JD is collaborating with over 1,000 suppliers and is prioritizing supply to Beijing market.

At JD’s offline 7FRESH supermarkets, each batch of goods arriving at the store will be checked carefully and suppliers are required to submit related certificates so that JD can trace the supply chain.

Customers need to show their Health Information Kit (健康宝) record and undergo temperature checks before entering the store. They can also choose to order online via the 7FRESH app and have orders delivered in as fast as 30 minutes. All the delivery boxes are disinfected before they are handed over to customers.

In addition, each 7FRESH supermarket will do disinfection of the whole store in the morning and of all the public areas and equipment regularly throughout the day. Health checks for all employees are conducted every morning and employees are required to wear masks and gloves while on duty.

Relying on JD’s supply chain and logistics deployment, since the outbreak of COVID-19 in January, JD has become the reliable retail platform in China to support people’s livelihoods.