Jun 17, 2020|

JD Supports the First Digital London Fashion Week with Iconic Brands


by Rachel Liu

From June 12th to 14th, London Fashion Week launched its first ever digital fashion week session which is free to the fashion lovers around the world. Three iconic British brands, A-COLD-WALL*, Paul Smith, and SMYTHSON, which all have flagship stores on JD, have joined the digital London Fashion Week. JD had invited Mr. Hu Bing, the ambassador of London Fashion Week, to have conversations through video interviews with the three brands to bring the latest British fashion insights and products to Chinese customers, and share the brands’ successful cooperation with JD.com.

SMYTHSON joined JD earlier this year and is a very popular brand among customers seeking a higher quality lifestyle. Luc Goidadin, creative director of SMYTHSON, said: “SMYTHSON has attached greater importance on online and e-commerce platforms after the COVID-19 outbreak. We are glad to be able to bring our premium products through JD.”

Paul Smith has a long-time good cooperation with JD and launched its first online authorized store in China on JD in May 2019. It also saw a rapid increase in sales on June 1st, which is the first day of JD’s June 18 Shopping Festival.

A-COLD-WALL* just launched on JD this May and is highly welcomed by young customers with strong personal style. It was also the winner for the BFC/GQ Designer Menswear Fund 2019 which JD is a key supporter of. JD is keen to introduce designer brand welcomed by the young customers to the Chinese market. “A-COLD-WALL* is a future heralding luxury menswear brand. We hope to show the essence of A-COLD-WALL* through collaborating with JD.” said Samul Ross, founder and creative director of A-COLD-WALL*.

With the launching of the videos on JD.com, the cooperation also increased the exposure of the three brands in China and improved the recognition of the brands among JD customers.

JD also supported the BFC/GQ Designer Menswear Fund and participated in the judging for the recipients of the “BFC Foundation Fashion Fund for the Covid Crisis”, to support creative fashion businesses and individuals to survive the COVID-19 crisis.