Nov 16, 2022|
JD Health: Diversified Demands Drove Growth during 2022 Singles’ Day Grand Promotion
by Vivian Yang
During this year’s Singles’ Day Grand Promotion (SDGP) from Oct 31st to November 11th, JD Health saw sales growth in a variety of products and services as demand continues to expand.
Diversified shopping demand
More than 1,600 nutrition products doubled their growth in transaction volume YoY. Transaction volume of mini-sized calcium pills had a six-fold increase YoY, that of liver and eye care products increased two times, behind-the-ear hearing aids jumped 5.9 times, ECG monitors grew 3.7 times, and disability care products increased 3.4 times.
Nearly 10,000 health brands participated in the shopping festival, and many of them used this eye-catching event to introduce new products. Together they collectively launched 160 new SKUs via JD Health this year.
A number of large pharmaceutical brands offering all kinds of medicines for regular, acute, chronic and special diseases, also joined JD Health in the shopping event to provide a one-stop shopping experience for customers. Transaction volume of prepared Chinese Traditional Medicine pieces increased 4.2 times, that of children medicines rose 200 percent; and medicines for hypertension, hyperlipidemia and diabetes all doubled YoY.
Expanded health services from online to offline
Given the high incidence of skin problems during the change of seasons, consultation interactions for dermatologists on JD’s internet hospital exceeded 620,000 times. The number of new users of the “Family Doctor” telemedicine service program quadrupled that of the same period last year.
Connected with more than 60,000 offline drug stores, JD Health’s O2O delivery service is now running day and night in over 400 cities across China. Take Beijing as an example: Over 60 percent of orders made at night between 8 p.m. and 8 a.m. can be delivered to customers’ doorsteps within 20 minutes.
Shopping for pets’ health is gaining strong momentum. JD Health upgraded its pet care solutions during the shopping festival, combining both health products and medical services. Transaction volume of non-prescription digestive drugs for pets increased 3.6 times and online veterinarian consultations grew 3.3 times YoY.
Health categories have also become a trendy choice for gifts. The transaction volume of screening services for genetic diseases increased 5.5 times, that of health check-up services for elderly people grew 227 percent, and online orders for medical examination reports analysis rose 3.3 times.
Rising engagement from merchants
JD Health’s medicine procurement service, involving over 400 pharmaceutical makers during this year’s SDGP, supported more than 60,000 small and medium-sized drug stores to reduce procurement costs by an average of 40 percent.
In the meantime, a total of 1,353 online stores on JD Health joined the platform’s charity program through which merchants have an easy channel to make voluntary donations to charitable activities through JD Foundation, with any amount they define or by proportions of their sales. Merchants have made donations more than one million times during the 11-day shopping event.