Nov 16, 2022|

JD Singles’ Day: Sales of Over 1,100 Brands Double on JD Worldwide


by Doris Liu

More than 1,100 overseas brands and nearly 140 sub-categories of cross-border products on JD Worldwide, JD’s import product platform, saw an over double increase in transaction volume year-on-year (YOY) during JD’s “Peak 28 Hours,” which kicked off at 8:00pm (BJT) on November 10 for the last 28 hours of JD Singles’ Day Grand Promotion.

In the first 10 minutes, transaction volume of the JD National Pavilions on JD Worldwide jumped up by 3.2 times, with duty free business surging over 13 times YOY. Moreover, during the Peak 28 Hours promotion, JD Worldwide’s self-operated stores saw sales rise 10 times compared with one day earlier, while JD’s import supermarket and drink mix category of its national pavilions went up by 7 times respectively.

In terms of skincare consumption, trends have demonstrated that consumers care more and more about ingredients and efficacy, leading the demand for products to be more refined and functional.

During the Peak 28 Hours, hair treatment brands of France’s René Furterer and KÉRASTASE, as well as Australia’s SELSUN rose 29 times, 12 times and 142 percent respectively in transaction volume compared with last year. In addition, beauty device CURRENTBODY, Trilogy Rosehip Oil and UK’s skincare brand ZELENS were up 8, 2 and 3 times respectively.

Sales of imported digital products and home appliances surged dramatically, with categories of computers, camera products and gaming equipment up 5 times, 158 percent and 125 percent compared with last year during the Peak 28 Hours. The top 3 best-selling digital products on JD Worldwide during the period were the Disc & Digital Edition of Sony PlayStation®5 PS5 Console (Japanese Edition), AirPods Pro (2nd generation) and white Nintendo Switch (Japanese Version).