Oct 15, 2020|
JD Health Holds China Medical Digital Marketing Conference in Shanghai
by Hui Zhang and Rachel Liu
JD Health held its inaugural 2020 China Medical Digital Marketing Conference in Shanghai on October 15th. Representatives from over 10 leading global medical enterprises and over 100 executives from medical supply chain companies joined the conference and discussed topics including new drug marketing, innovative marketing, payment methods, channel revolution and more.
Enlin Jin, general manager of medical products and head of strategic investment at JD Health shared the reason of holding the conference: “It’s high time for us to share more insights and medical marketing to better serve the industry the as medical industry and internet industry are getting closer every day.” He emphasized the importance of the whole industry participating in the conversation.
In the session on the topic of new drug marketing, Yue Chang from JD Health’s Medicine Department said providing patients with an online platform integrating doctors, drugs and insurance, and continuously accumulating data outside hospitals is a new solution to solve obstacles faced in marketing new drugs. However, new drug marketing is only the first step in pharmaceutical marketing. According to Jing Fan from JD Health’s Medicine Department, pharmaceutical companies should take advantage of their own strengths, the convenience of the internet, and putting patients at the center to provide one-stop services covering disease knowledge sharing, diagnosis, treatment, disease management and financial services, as well as value-added services for pharmaceutical companies.
At the same time, new payment methods also present challenges and opportunities for pharmaceutical companies. In addition to considering payments by patients themselves, we should also consider taking advantage of the internet and expanding from solving the payment problems of individual patients to solving the problems of the entire family, according to Bo Gan from the Medicine Department.
In terms of sales channel revolution, Xinyuan Zhou, general manager of JD Health’s Channel Innovation Department and also head of JD Pharmaceutical Procurement Platform, called on all participants in the industry to utilize technology to construct a smart pharmacy, providing clear benefits to both patients and pharmacies.
Digitalization drive medical marketing
China’s medical marketing industry is facing major changes. Traditional medical marketing is mainly done through medical representatives and offline medical conferences. In recent years, the government has launched a series of new regulations concerning “Internet + medical health” model to improve digitalized marketing in the medical industry.
According to the 2020 China Medical E-commerce Development White Paper released by Yiou Think Tank this May, the scale of China’s pharmaceutical circulation and pharmaceutical e-commerce market increased year by year from 2013 to 2018. The Chinese pharmaceutical e-commerce market reached RMB 97.8 billion yuan in 2018, an increase of 32.7% compared with the same period last year. The internet has become an essential new scenario for medicine promotions.
According to the 2020 Digital Medical Insights Report released by BCG and Tencent, the average growth rate of digital health users in the past three years has reached 30%. By the end of 2019, the number of digital health users in China accounted for 70% of the total number of mobile Internet users, reaching 620 million. Among them, more than 60% of consumers learned medicine-related information such as health care and disease diagnosis and treatment online. The increasing number of online users is an indication of the more extensive role of medical marketing, covering not just hospitals and doctors, but also individual patients. More doctors are also signing up to provide services for internet hospitals.
Mar 15, 2024|
JD Health Enhances Eldercare Services with Key Partnerships at Beijing Conference
On March 12th, JD Health held its fourth annual Partner Conference, coinciding with the Eldercare Consumption Summit in Beijing. The event attracted over 400 attendees, including eldercare specialists and industry representatives, and focused on developing a healthcare system that is both inclusive and adaptable, catering specifically to the dynamic needs of China’s aging population.
During the summit, JD Health established partnership agreements with ten industry-leading brands, including 3M, Cofoe, Yuwell, Haier, Innuovo, ITD GmbH, LePu Medical, Mateside, Omron, and Sonova. The partnerships also marked the establishment of the “Eldercare Brand Alliance,” dedicated to propelling innovation in eldercare services and products, ultimately improving the quality of life for senior citizens through collective efforts.
Jin Enlin, CEO of JD Health, highlighted the company’s commitment to leveraging collaborative resources to scale, standardize, and strengthen recognizable brands within the burgeoning silver economy. This strategic approach is poised to deliver unparalleled care and support to the elderly.
As China’s premier online health platform, JD Health offers a diverse range of over 30,000 brands and numerous subcategories in eldercare. Its expansive offerings cover various needs, from mobility aids to in-home care solutions, emphasizing a professional and user-centric ecosystem for eldercare products and services.
In January, JD Health launched a dedicated eldercare channel to provide a wide selection of products and services specifically designed for the elderly. The channel facilitates everything from the installation of nursing beds and at-home hearing aid services to 24/7 specialized online customer support, aiming to close the gap between professional healthcare services and the elderly community.
JD Health has also effectively integrated its online and offline services to establish a comprehensive eldercare service system. This includes setting up hearing centers and offering services such as medical escorting and quick home check-ups, enhancing the overall accessibility of eldercare.
With nearly 300 million people aged 60 and above, China’s silver economy is expanding rapidly. JD Health remains dedicated to serving this demographic, continuously working to improve the quality of life for senior citizens nationwide.
Jan 31, 2024|
JD Health Launches Comprehensive Elderly Care Channel, Delivering Online Health Solutions for China’s Aging Population
JD Health has recently unveiled an elderly care channel on its app, aiming to establish a comprehensive platform catering to various healthcare needs for China’s aging population. This initiative is integral to JD Health’s goal of becoming the first portal for online health consumption.
The specialized channel is designed to offer a broad range of services, addressing eight critical aspects of elderly care. These include health monitoring equipment, daily living and nursing, assistance products for mobility and personal care, physiotherapy and traditional Chinese medicine treatments, smart technology products tailored for the elderly, nutritional supplements and foods, medications for chronic illnesses, and home-visiting nursing care. This comprehensive approach reflects JD Health’s commitment to meeting the multifaceted needs of the elderly community.
A cornerstone of this initiative is the integration of JD Health’s “Family Doctor” program within the elderly care channel. This innovative program offers 24/7 health consultations, year-round health monitoring, and personalized advice for managing health and wellness.
JD Health has gone a step further to ensure usability and accessibility for senior citizens by offering services such as doorstep installation of nursing beds and hearing aid fittings, ensuring that the challenges often faced by the elderly in using these products are comprehensively addressed.
The launch of the elderly care channel coincides with the approaching Chinese New Year, a time when tradition encourages showing respect and love to parents and the elderly.
In response to JD’s recent initiative promoting the distribution of essential goods to underprivileged areas, Xiao Le, a Gen Z user of JD’s app expressed a wish in JD’s app to provide respiratory relief products to a nursing home on the outskirts of Beijing, a place where she had volunteered previously. JD Health promptly teamed up with brands and charity organizations, donating over 1,000 pieces of nebulizers, oxygen concentrators, ventilators, blood pressure monitors, blood oximeters, heating patches, “JD Family Doctor” smart speakers, and other health supplies, as well as mobile phones for the elderly at the nursing home.
According to 2022 statistics from China’s Ministry of Civil Affairs, the country’s population aged 60 and above has reached 280 million, with 90% of the elderly preferring home care. This represents a significant opportunity within the silver economy, one that JD Health is strategically positioned to lead and serve.
JD.com Makes Online Shopping Possible for The Visually Impaired
