- Mar 09, 2020
- Social Responsibility
JD Helps Sanya Donate 200 Tons of Mangos to Hubei
by Yuchuan Wang
Since launching the “buy one, give one” initiative in partnership with Sanya’s municipal government and local growers in Hainan province to help sell mangos that were impacted by COVID-19, JD has helped the local growers sell 767 tons of mangos that were hard to sell. In doing so, JD helped donate 200 tons of the fruit to Hubei province, the epicenter of the coronavirus.
On March 8th, the first batch of donated mangos arrived in Jingzhou city, Hubei province, via JD’s cold chain logistics and Sanya Mango Special Train Railway, which strictly controlled the temperature of the entire journey from between 12 ℃ to 15 ℃ to ensure freshness.
To help Sanya sell the mangos impacted by the epidemic, JD provided access to its e-commerce resources including packaging, transportation, sales and promotion to help local growers get connected with nationwide consumers. For those farmers who do not have e-commerce sales experiences, JD also provided targeted solutions. For example, JD assisted farmers in distributing mangos to local processing centers for further processing and packaging.
JD also helped Hainan province launch more local produce, such as cantaloupes and pineapples, to sell on JD’s platform leveraging JD’s logistics and digital supply chain. It helped effectively connect the supply with demand and greatly improved sales conversion.
In the future, JD will deepen its collaboration with Sanya’s agricultural industry belt by further expanding the omnichannel retail model, improving the retail infrastructure and helping build a complete brand ecosystem for Sanya’s tropical products. For example, JD plans to organize 3 to 4 business conferences annually in Sanya and build a “JD Fresh Merchant Growth Center” to train local e-commerce talents. With the participation of JD Logistics and JD Cloud, the company is also expecting more collaboration with the city.