JD Holds Its First Online Motorcycle Show

JD Holds Its First Online Motorcycle Show

by Vivian Yang

From August 1st to 3rd, the first “JD Online Motorcycle Show” was held in lieu of some offline motorcycle shows that are traditionally organized in Beijing during the mid-year due to the pandemic impact. The online motor show is co-hosted with a number of leading motorcycle brands such as Ducati, BMW, Benali, and Yamaha. Benali’s Leoncino800, the brand’s newest edition was released via livestream during the show.

A variety of vehicle models and a full range of categories were on display. Price-friendly models like TARO GP1 250R continue to enjoy wide attention. High-end products over RMB 100,000 yuan such as BMW HP4 RACE and BMW S1000RR greatly benefitted from the livestream platform.

Brands participated in JD’s 1st online motorcycle show

Besides motorcycle products, the show has also exhibited a variety of peripheral products for motorcycle riding, such as helmets, mobile phone brackets, and other cycling equipment and outfits, offering comprehensive protection and terrain types at different prices to satisfy the needs of consumers.

JD’s data shows that the post-90s generation is the rising group of buyers for motorcycle products. These young people would like to buy more personalized and fashionable cycling gear on JD, making online shopping and show-watching key ways for motorcycle brands to meet their customers.

JD has been playing an active role in supporting motorcycle brands’ digital transformation. Through organizing this first online motorcycle show, JD assists brands to launch new products and provides upgraded services such as exclusive sales in the post-COVID-19 period. It also creates a valuable opportunity to communicate and interact with a vast number of motor fans online.

The motorcycle market and culture are developing rapidly this year. During JD’s 618 Grand Promotion, sales of motorcycles on JD.com grew by 106% year on year. Sales of peripheral products continued to rise as well. Compared with the same period last year, motorcycle oil, helmets, and race refit supplies increased by 90%, 289%, and 91% respectively.

 

(vivian.yang@jd.com)

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