Apr 11, 2025|
JD.com Partners with Thailand’s Ding Kong on Direct-Sourcing Collaboration, Ensuring a 2,500-Tonne Supply of High-Quality Frozen Durian
JD Super, the supermarket division of JD.com, is excited to announce a strategic partnership with Thailand’s leading liquid nitrogen-frozen durian producer, Ding Fong Co., Ltd. (Ding Fong Group) on April 8th, to exclusively supply 2,500 metric tonnes (150 containers) of premium frozen Thai durians to Chinese consumers. The agreement, marked by a ceremonial plaque exchange, designates Ding Fong as JD Super’s official durian supplier in Thailand, reinforcing JD’s commitment to sourcing high-quality imported fruits through direct collaborations with global producers.
All liquid nitrogen-frozen durians sold on JD Super are sourced from Thailand’s top-growing regions, ensuring pest-free, premium-grade fruit. Ding Fong, responsible for roughly 30% of Thailand’s liquid nitrogen-frozen durian exports, utilizes proprietary rail-guided freezing technology to enhance production efficiency and preserve the fruit’s natural flavor and texture.
“Our quality standards align perfectly with JD Super’s consumer-centric approach,” said a Ding Fong Group represen tative. “By integrating JD’s platform reach with our production expertise, we aim to efficiently scale the delivery of premium Thai durians to China, creating value for both businesses and consumers.”
To guarantee freshness, JD Super ensures durians are frozen within 2–5 days of harvest at Ding Fong’s Thai facilities. Leveraging JD Logistics’ advanced cold chain network, orders are delivered to Chinese consumers as soon as 24 hours of purchase. JD Super also offers competitive pricing through its direct scalable sourcing and “10-billion-yuan discount” program, alongside customer guarantees such as compensation for damaged fruit and verified weight accuracy. For example, JD Super’s Thai Monthong durians (2–3 kg) are guaranteed to include 3.5 plump fruit chambers, with refunds provided for issues like underripe pulp, missing chambers, or spoilage.
China’s durian imports hit nearly $7 billion in 2024, cementing its status as the largest market for the fruit globally. JD Super has capitalized on this demand, achieving a 30% compound annual growth rate in durian sales over the past three years, with liquid nitrogen-frozen durian sales doubling annually since 2022, firmly maintaining its leadership in the industry.
“This partnership exemplifies JD Super’s strategy to connect international producers with Chinese consumers through innovation and efficiency,” said a JD Super spokesperson. “By combining Ding Fong’s agricultural leadership with JD’s retail and logistics strengths, we’re setting new benchmarks for quality, affordability, and reliability in the imported fruit market.”
(vivian.yang@jd.com)
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