JD Hosts 10th Plogging Event in Sanya

JD Hosts 10th Plogging Event in Sanya

by Ella Kidron

On Saturday, Mar. 13, JD concluded its 10th “plogging” event. Held in Sanya, Hainan province. The event and its corresponding series are meant to increase awareness of environmental protection by engaging the local running community in rubbish collection. The series began in December 2020 in Guangzhou, and has since been rolled out to 10 cities in total, including Shenzhen, Nanning, Xiamen, and others.

JD host plogging event in Sanya

Plogging, a combination of jogging and picking up litter, has become a popular pastime in recent years. JD added an educational element to the activity by working with the sanitation department of Hainan to organize a garbage sorting tutorial, using the plastic picked up during the event.

A representative from the marketing team of JD Logistics’ South China division involved in the planning of the event, explained that the activity is part of JD’s Green Stream Initiative for sustainability, and the desire to promote environmental protection, as well as a healthy lifestyle, combined with the popularity of plogging overseas, inspired the event. “We connected with running groups in advance to attract increased interest in the event,” explained the representative. Feedback was positive, and also proved to raise the overall awareness of JD’s Green Stream Initiative and broader commitment to sustainability, which is a high priority for JD.

As of March 2021, JD’s “green stream” reusable boxes and other environmental materials had been deployed in over 30 cities in China, and used a total of 200 million times. Furthermore, through slimming tape and other packaging, the company has reduced the use of over 65,000 tons of plastic. Furthermore, paperless operations within JD’s warehouses have saved a total of over 1.7 million tons of paper.

 

 

(ella@jd.com)

 

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