- Jun 11, 2021
- Business Update
JD.ID Appoints Star Actress as Brand Ambassador
by Yuchuan Wang
JD.ID announced it has appointed the multi-talented actress, Cinta Laura as its brand ambassador, on Jun. 10. The announcement adds excitement to the celebration of the 618 Grand Promotion of the e-commerce company, offering unprecedented discounts from Jun.7 to Jun. 18 in Indonesia.
“Online shopping simplifies us getting the things that we want without having to leave the house. This is definitely safer, in the midst of the current pandemic,” said Cinta Laura.
The company also revealed several sales campaigns during the 618 sales such as free delivery vouchers, extra flash sales which take place six times in a day, top brand sales with an up to 80% discount for branded products and “crazy deals”, which will offer peak benefits during Jun. 16 to 18. Leveraging its nationwide in-house logistics network, JD.ID has achieved 85% orders fulfilled in 24 hours despite the fact that Indonesia has thousands of islands.
“The pandemic has caused changes in behaviors and habits in society with the development of digitalization,” said Leo Haryono, Chief Marketing Officer JD.ID. “Therefore, JD.ID continues to strive in carrying out promotional strategies, encourage regional markets, build more offline store presences to be closer to consumers, and create convenience and ‘peace of mind” for shopping.’
Cinta Laura is an Indonesian-German actress, electropop singer and model who was appointed ambassador of anti-violence against women and children by the Indonesian Ministry of Women Empowerment and Child Protection in 2019.