JD.ID Launches AR Makeup Try-on Feature On Its app

JD.ID Launches AR Makeup Try-on Feature On Its app

by Martin Li

JD.ID, the e-commerce joint venture of JD.com in Indonesia, has launched an AR makeup try-on feature on its e-commerce app to give consumers a contactless experience during the ongoing pandemic.

The feature utilizes augmented reality (AR) technology to enable users to virtually try various makeup products including lipstick, eyeliner, eyebrow, eyeshadow, mascara, foundation, face powder, and blushe, thus making shopping for and trying make-up safe, comfortable, and fun.

Users can also take selfies through the app and save the photos to their mobile phones.

“Shopping for make-up products is not as simple as shopping for daily necessities. In buying make-up or beauty products, there are processes that are generally followed, such as choosing, trying, and comparing various brands and colors, ” said Liana Heryono, head of Beauty Retail at JD.ID

“Through the ‘AR Make-up Try-On’ feature, we strive to simplify the shopping process for customers and offer a new experience in buying make-up products online through JD.ID. In the future, we will collaborate with more local and international beauty brands to present a more complete, quality product offering,” said Liana.

JD.ID has collaborated with well-known local and international beauty brands on the AR feature, including Wardah, Emina, Make Over, Maybelline, L’Oreal, Nacific Cosmetic, I’m Meme, Somehinc, Pixy, Safi, and Marina Glow Ready.

Learn more about the feature here.

 

(bjlihao3@jd.com)

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