Sep 13, 2022|
JD Initiates First Shopping Festival for Agricultural Specialties
by Yiming Yan
JD’s first Shopping Festival of Agricultural Specialties kicked off on September 7, during which JD.com pledges to commit resources to promote 300,000 kinds of agricultural specialties from more than 2000 agricultural industrial belts.
The shopping festival, which will run until the 25th of September, will provide consumers with billions yuan RMB worth of consumption vouchers for agricultural specialties, while 120,000 kinds of verified high-quality agricultural specialties by geographical indication will be put on shelf, including Wuchang Rice from Heilongjiang, Korla Fragrant Pears from Xinjiang and Suqian Hairy Crabs from Jiangsu.
Farmers can also participate in the shopping festival directly by getting discounts on purchasing farming tools and fertilizers.
As a part of the festival, county and agricultural officials from the provenance will be invited to join live events and directly introduce and promote local products to consumers. Meanwhile, JD’s Shop Now and JDDJ will provide one-hour delivery services at more than 1,700 lower-tier cities.
Positioned as a new type of real economy enterprise, JD.com continues to play to its advantage and join hands with local governments to help revitalize China’s rural areas.
With the help of JD.com, Ningde Yellow Croakers from Fujian, Xiuwen Kiwi from Guizhou, Wuchang Rice and many other agricultural specialties have achieved scale and quality development in sales. The market share of Ningde Yellow Croakers surged by 500 percent, and more than 4,000 farmers directly benefited from Wuchang Rice’s robust sales.
China’s e-commerce giant JD.com rolled out the “March to Rich Plan” in 2020 to empower rural areas in the next three years, aiming to facilitate a growth of RMB 1 trillion yuan output value in rural areas. Millions of farmers had profited from the plan since the end of 2021 when 320 billion in output was achieved.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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