Sep 13, 2022|
JD Super Announces Its New Strategy
by Mengyang He
JD.com’s omni-channel supermarket, JD Super, announced its business strategy titled “BOOST” during a press conference on September 6. The plan is intended to help JD Super navigate its business development.
“BOOST” is an acronym. “B” as in “broaden” reflects JD Super’s commitment to broadening its user growth. “O” for “omni” is about developing its intra-city retail business with the omni-channel approach. The second “O” stands for “Opening,” suggesting JD Super is set to provide an open ecosystem for its partners and consumers. “S” for “supply chain” as JD Super is mapping out a supply chain-based system. “T” for “tier 3-6” indicates that JD Super will expand its business in rural areas.
“The ‘BOOST’ strategy focuses on five areas, and it will allow us to lead the rapid growth of the industry together with our partners,” noted Lizhen Liu, Vice President of JD.com, President of JD FMCG Omni-channel.
As China’s leading omni-channel supermarket, JD Super registered a transaction volume of RMB 100 billion yuan as early as in 2017, and helped more than 50 brands top a sales record of RMB 1 billion yuan and facilitated 500 brands reaching RMB 100 million yuan in 2019.
During the press conference, the global information services provider NielsenIQ also released the “2022 H1 China’s FMCG Market Trends Report,” providing insights into the FMCG market and JD Super’s recent development.
According to the report, the online sales channel in China’s FMCG market continues to expand, in which the market share of JD Super’s omni-channel mounted from 9.0 percent in 2020 to 11.9 percent in 2022.