Jan 7, 2021|
JD International Business’s Concludes First English Speech Contest
by Hui Zhang
The final of the first JOY Cup English Speech Contest organized by JD International Business, JD.com’s international business division, was held on Dec. 29. Twelve employees qualified to join the final round competition, out of 40.
The final contest was divided into two sections – a 2-minute keynote speech on the theme of “Better Quality, Better World” and 1-minute impromptu speech. Contestants engaged in heated discussions on topics such as logistics, cross-border business, e-commerce development in Southeast Asia, the future of offline retail, O2O, opportunities and challenges during pandemic, and more. Two contestants from Indonesia and the U.S. joined remotely.
After a fierce competition, Yiming Jiang from JD.ID won the first place, Gao Jiaqi from cross-border business unit and Pei Moran from JD Central won the second place.
Contest Champion Yiming Jiang Rewarded
“Language ability is an important factor influencing international business development. We hope to evaluate the English ability of our employees through the contest and thus to improve their cross-cultural communication ability as well,” said Xiaobing Yan, senior VP of JD and president of JD International Business.
Aug 26, 2026|
JD.com Shares Growth Playbook for UK Brands in China at CBBC 2026 UK-China Brand Excellence Summit
On August 20, JD.com joined the 2026 UK-China Brand Excellence Summit, hosted by the China-Britain Business Council (CBBC) in Shanghai, to share practical insights on how UK brands can enter China, understand local consumers, and build sustainable growth.
The summit brought together more than 150 industry experts from over 20 brands to explore China’s evolving consumer market, growth opportunities for UK brands and the international expansion of Chinese companies.
Speaking on the panel “The Creation of an E-commerce Phenomenon vs. a Slow-Burn Offline Presence: How to Build an Omnichannel Strategy,” Marcia Mao, General Manager of Business Development at JINGDONG Cross-Border, the cross-border import e-commerce platform under JD.com, outlined a four-stage pathway JD.com has observed among international brands entering China: cross-border market testing, consumer engagement through localised content, brand building and omnichannel growth.
For emerging and mid-sized UK brands in particular, Mao highlighted cross-border e-commerce as an asset-light way to test the market. Brands can start with lower upfront investment and lighter inventory, use real consumer feedback to identify their target audiences and potential hero products, and then scale behind what works.
“China is a huge market, but that doesn’t mean every customer is your customer. Start light, find the right customer base, learn from real customer feedback, and then invest behind what works,” said Mao.
Today, JINGDONG Cross-Border offers products from more than 20,000 international brands across over 100 countries and regions. Its “10 Billion GigaGrowth Plan”, launched in 2025, aims to introduce 1,000 new international brands to China over three years, supported by JD.com’s capabilities across global sourcing, supply chain and logistics solutions, localised marketing, consumer insights and more.
As brands move beyond initial market testing, Mao noted that the focus increasingly shifts from simply selling products to building consumer recognition through storytelling and more local engagement. JD.com works with international brands on localised content, livestreaming and origin visits to bring their heritage, craftsmanship and brand stories closer to Chinese consumers.
Omnichannel engagement is another important part of this journey. Experience-led categories such as fragrances, wines and food can benefit from physical trial and discovery, while higher-consideration purchases such as jewelry, watches and furniture often require greater trust and hands-on experience. Toys, IP products and other impulse-driven categories can similarly benefit from offline discovery followed by convenient online purchasing.
By the end of Q2 2026, 30 JD MALLs were operating across China, providing physical spaces for consumers to discover and experience products. Combined with JD.com’s e-commerce, consumer insights and fulfillment capabilities, these touchpoints can help brands turn offline engagement into digital relationships, identify “seed” consumers and reach relevant audiences more effectively online.
JD MALL in Shanghai’s Qibao commercial district, opened in June 2026.
JD.com’s participation builds on its growing collaboration with CBBC. In January 2026, the two organizations signed a long-term strategic partnership to support more UK brands entering the Chinese market, connecting British businesses with JD.com’s more than 700 million customers and its broader retail and supply chain ecosystem.
The summit brought together a broad UK-China business community, including Dettol, Little Moons, Diageo, Ahmad Tea, MINISO and Florasis. The event was opened by Tom Simpson, Managing Director & Chief Representative, China at CBBC; Sohail Shaikh, Deputy HM Trade Commissioner for China, and representatives from Shanghai’s Xuhui District.
Building on its partnership with CBBC, JD.com will continue working with the UK business community to help more brands understand Chinese consumers, navigate the market and scale sustainably. This includes its participation in the UK-to-China Trade Booster, alongside CBBC, HSBC UK and ICBC London, providing UK businesses with practical market-readiness, route-to-market, and commercial support while fostering greater two-way business exchange between China and the UK.
(vivian.yang@jd.com)
Aug 12, 2026|
JD.com Expands Direct Sourcing in South Korea, Partners with Nine Korean Brands
- JD.com establishes a local sourcing subsidiary in South Korea, creating a Korean-speaking gateway for brands seeking to reach Chinese consumers
- Nine Korean consumer brands, including E-Land Group’s LLOYD and RECLOW, sign strategic partnerships with JINGDONG Cross-Border
- More than 200 Korean companies participate in JD.com’s sourcing and business matchmaking event in Seoul
SEOUL, August 12, 2026 — JD.com is expanding its direct sourcing capabilities in South Korea with a new local procurement operation, making it easier for Korean brands to reach Chinese consumers and bringing more quality Korean products to China.
The announcement was made at a sourcing and business matchmaking event held in Seoul on August 12 in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA) and Korea’s Ministry of Trade, Industry and Resources. More than 200 Korean consumer goods companies participated.
During the event, JINGDONG Cross-Border, JD.com’s cross-border import platform, signed strategic cooperation agreements with nine Korean consumer brands across fashion, lifestyle, beauty and other categories, including E-Land Group’s LLOYD and RECLOW.
With growing demand in China for quality international products, Korean beauty, fashion, food and lifestyle brands continue to attract strong consumer interest. Through direct sourcing, JINGDONG Cross-Border purchases products directly from brands and connects them with JD.com’s retail, supply chain and consumer ecosystem, helping reduce the complexity of entering and operating in the Chinese market.
Under the new partnerships, JINGDONG Cross-Border will directly source selected RECLOW products and launch a JD-operated flagship store for the brand. LLOYD and other participating brands will also connect directly with Chinese consumers through official flagship stores on JD.com.
JD.com’s new sourcing team provides Korean brands with a local, Korean-speaking point of contact in Seoul, allowing JD.com work more closely with brands, identify products suited to Chinese consumer demand and provide localized support.
“Quality Korean products have continued to gain popularity among JD.com customers,” said a representative of JINGDONG Cross-Border’s Korea sourcing business. “Our local sourcing presence allows us to work more closely with Korean brands, understand their products and growth ambitions, and bring more high-quality Korean products to consumers in China.”
“For small and medium-sized companies, strong products alone are not always enough to enter the Chinese market,” said Kim Sung-jun, CEO of RECLOW. “JD.com’s direct sourcing model helps reduce the burden of logistics and settlement, allowing us to focus on our products.”
A representative from E-Land Group added that direct cooperation with JD.com can help reduce operational complexity in China while bringing quality products to consumers at more competitive prices.
JD.com’s sourcing expansion builds on its existing presence in South Korea. JINGDONG Logistics, the logistics arm of JD.com, has already established a specialized logistics entity in the country, providing solutions including import and export services, bonded warehousing and other shipping services. Together with the new local sourcing team, these capabilities provide stronger end-to-end support for Korean brands seeking opportunities in China.
JINGDONG Cross-Border continues to expand opportunities for international brands through JD.com’s integrated sourcing, retail, logistics and supply chain capabilities. In July 2025, it launched the “10 Billion GigaGrowth Plan,” aiming to introduce 1,000 new international brands over three years and support RMB 10 billion in cumulative sales growth, helping more global brands establish and grow their presence in China.
JD.com will continue to strengthen direct sourcing efforts in South Korea and expand partnerships with Korean brands, bringing more quality products, new launches and exclusive offerings to Chinese consumers. By combining local expertise with its integrated supply chain capabilities, JD.com aims to create a more efficient bridge between global brands and one of the world’s largest consumer markets.
JD’s Smart Enterprise Procurement Platform Unveils New Trend on Gifts
