JD’s Smart Enterprise Procurement Platform Unveils New Trend on Gifts

JD’s Smart Enterprise Procurement Platform Unveils New Trend on Gifts

by Ling Cao

Data from JD’s smart enterprise procurement platform revealed that employees of enterprises cooperating with JD are increasingly using a platform built by JD Business to select gifts for the Chinese New Year (CNY) holiday.

The platform allows employees to select products on an integrated platform, and have the products sent to their doorsteps via JD’s in-house logistics service. It also optimizes the process and cost for enterprises to arrange gifts during the upcoming holiday. Chunzheng Song, president of JD Business said, “The platform aims to optimize the process and cost for enterprises to arrange gifts for the upcoming holiday.”

Unlike traditional CNY gifts for employees, such as rice and oil, nuts and candy, as well as bedroom accessories, JD’s data showed that in December last year, orders of cellphones, digital products, books and medical and healthcare products largely increased, while fresh produce became a new popular selection.

The growth rate of medical and healthcare products far surpassed the same period in 2019, with the most popular products under those categories being washing and personal care, disinfection protection, home care, thermometers and sphygmomanometers. Some other popular items include nutrition products, medical checkup services and family medical instruments.

In terms of the enterprises using the platform, construction, service and real estate are among the highest growth rate industries, while orders from finance, trade and retail, and energy industries increased by two times YOY, respectively.

 

(ling.cao@jd.com)

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