JD is China’s First E-commerce Platform to Sell Suunto 7

JD is China’s First E-commerce Platform to Sell Suunto 7

by Hui Zhang

Suunto 7, the latest wearable technology released by the Finnish fitness company, Suunto, was launched on JD.com on March 30th. JD is the first e-commerce platform in China to offer pre-orders of the new product.

China market has always been important to Suunto, established in 1936, which opened a flagship store on JD in 2015, and has exclusively sold several products since this partnership. During last year’s June 18 anniversary sale, 188 of the 1,138 limited edition Suunto X Red Bull X-Alps were exclusively launched on JD in China. Total sales of Suunto on JD in 2019 is four times that of 2015, making JD one of the most important global retail channels for Suunto.

The new product, unveiled at the CES(Consumer Electronics Show) in January of this year, is Suunto’s first watch to combine the company’s sports functions and free offline outdoor maps with helpful smartwatch features from Wear OS by Google. Additional integrated functions include wrist payment, message reminders, music, real-time tracking, and heatmaps for 15 activities including running, swimming, and cycling.

 

(zhanghui36@jd.com)

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