Jul 28, 2022|

JD Joins China International Consumer Products Expo in Haikou


by Mengyang He

With the engagement of various business lines, JD.com joined the second China International Consumer Products Expo (CICPE) in Haikou, Hainan province on July 25 under the theme of “Share open opportunities, Co-create a better life”. As the largest expo of its kind in the Asia Pacific region, CICPE provided domestic and international brands and merchants with abundant business opportunities.

“Through the CICPE, JD.com looks forward to working with global partners to achieve high-quality growth, facilitate the integration of digital technology and real economy, ensure the supply chain and operation, and enhance consumption experience,” noted Lijun Xin, CEO of JD Retail.

The J Shop, a recent upgrade of JD.com’s Fashion and Lifestyle business, brought over 40 domestic and international brands together to the expo, including beauty and skincare brands such as SK-II, Shiseido, L’Occitane, jewelry and accessory brands such as Philippe Ferrandis, fashion and clothing brands like havaianas, and many international brands including Tissot, Emile Chouriet, Anessa, L’Oréal and more.

JD Retail also brought an array of digital products, such as Nintendo Switch, GoPro, XGimi, Pico, as well as numerous FMCG products, including Ferrero Rocher, Kinder Chocolate, Nongfu Spring, Coca-Cola, Pepsi, Nestlé, Fonterra, etc.

According to the “2022 Import Consumption Trend Report” released by JD.com’s Consumption and Industry Development Research Institute on July 25, the number of SKUs for international products grew by 51 percent YOY in the first half of 2022. During JD’s 618 Grand Promotion, over 400 brands from JD Worldwide, JD.com’s cross-border marketplace, topped a YOY increase of 100 percent.