Apr 12, 2021|
JD Joins Hands with Maternal and Baby Brands to Serve New Generation of Parents
by Rachel Liu
JD Super, JD’s online supermarket, held the annual JD Super Baby Festival of JD’s maternal and baby products today at JD’s Beijing headquarters. On the ceremony, JD shared its goal to build deeper cooperation with global maternal and baby brands on supply chain, products and sales channels to jointly achieve better growth on the platform.
According to the 2021 Chinese Maternal and Baby Market Consumption Trends report released by leading Chinese consulting firm iResearch on the event, over 60% of parents in China are of the post-90s and post-95s generations, and 66% of parents have bachelor’s degrees. These well-educated parents prefer “scientific parenting,” and are willing to spend more money on better products for their children.
“The new consumption trends mean that customers are looking for more high-end products, as in products that are better looking and more unique with detailed functions,” said Jingwen Ruan, partner of iResearch, during the ceremony. “For example, we found that the demands for goat milk, organic milk powder and diapers made of new technologies and materials are rising.”
The report also shows that 88% of customers prefer to buy baby-use products through online channels, and 73% of customers already see online channels as the first choice to buy these products.
“We will work with brands on new product cultivation, customer lifecycle management, sales channels and data cooperation and supply chain management to better meet customers’ demands. Omni-channel and digitalization are unstoppable trends of the industry, and JD will open up our capabilities and achieve win-win cooperation with brands,” said Carol Fung, president of JD FMCG Omni-channel. “Together with our brand partners, we hope to make our customers’ parenting easier, providing more trustworthy service and promoting the growth of the whole industry.”
For new products and brand cultivation, JD will explore the new consumption trends and develop customized products with brands. For example, when JD observed that online searches for millet and pumpkin had increased rapidly among parents, the company quickly developed C2M millet and pumpkin flavored rice powder with American brand Gerber. In the first three months of launching, the product became one of the best-selling products and accounted for over 10% of sales of the brand on JD. The company also jointly developed an avocado baby skincare cream with Chinese brand Baby Elephant.
Additionally, JD will identify customers from more channels such as vertical media for parenting, offline stores, short video and livestreaming platforms to better analyze customers’ preferences to achieve targeted marketing and user lifecycle management.
To provide faster delivery service for customers, JD will use its Omni-channel Fulfillment project to integrate online orders with offline stores and supermarkets. In 2021, JD also aims to open 1,000 offline maternal and baby stores, and work with Better Life and Huaguan (华冠) supermarkets to build front warehouses. Omni-channel marketing is another way to help brands accumulate more users. Biostime just launched a new milk powder exclusively on JD, and JD plans to integrate online and offline marketing channels to cover over 10,000 offline stores, hoping to help the brand reach as many customers as possible.
“The consumption trends for maternal and baby products are changing quickly, and parents have more detailed and personalized demands,” said Longwu Jiang, general manager of JD Maternal and Baby Products. “The new generation of parents know exactly what kinds of products they need at different stages. Besides products, they also want more information and guidance on scientific parenting. I hope all brands can join JD to provide an easier, more considerate and trustworthy shopping experience for customers.”
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD Hosts Experience Booth at Wuxi Marathon
