JD Launches Apple Big Day during Chinese New Year Grand Promotion

JD Launches Apple Big Day during Chinese New Year Grand Promotion

by Ling Cao

JD launched “Apple Big Day” on Jan. 21, providing Chinese customers with benefits and subsidies to prepare for the upcoming Chinese New Year.

On Jan. 20 and 21, JD customers have the opportunity to get RMB 200 yuan coupons to purchase iPhones,  and to receive up to RMB 3,000 yuan from the trade-in service, as well as coupons to purchase AirPods.

JD’s joint venture Dada Group will also hold a campaign Jan 24-25 for Apple’s products. JD Daojia, a local on-demand retail platform under Dada Group, will cooperate with over 600 Apple’s authorized offline stores, enabling customers to buy AirPods at 50% off when they buy an iPhone 12. Customers can also search Apple on JD’s platform, and enjoy the same promotions at cooperated offline stores. Customers will also enjoy one-hour delivery service.

During the Chinese New Year Grand Promotion, JD Mobile is providing other benefits, including worry-free refund within 30 days, a buy-now-pay-later policy, RMB 99 yuan for a battery replacement, and more.

Daniel Tan, president of JD Mobile Devices said, “Dada group is an important omnichannel partner of JD Retail. We want to leverage our advantages in logistics and supply chain to directly reach customers.”

 

(ling.cao@jd.com)

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