Oct 28, 2020|

JD Leads Online Fresh Produce Market In China


by Martin Li

JD now leads China’s online fresh produce sales with a market share of 25.8%, followed by Pinduoduo and MissFresh, according to the online fresh produce market report by China Association of Market Information and Research.

Consumers’ choice of online fresh produce platform was mainly determined by food safety, delivery speed and online service during the first three quarters of this year.

JD has been making continued efforts to address consumers’ top concerns.  JD has rapid response test labs in its fresh produce warehouses to check for more than 80 illegal additives before products go on sale.  In addition, JD has partnered with industry associations to establish a standard system to ensure the quality of food from its origin.

China’s fresh produce market is estimated to exceed RMB 247.5 billion yuan in 2020, 48.9% growth on year. Such growth would surpass growth of the past three years, according to the report.

In the first three quarters, meat, dairy product, eggs, fruit and vegetables were among the most popular products sold in the online fresh produce market.

JD is expected to continue efforts in improving product selection, quality control, logistics and after-sales service.