JD MRO Helps Digitize Hardware Industry

JD MRO Helps Digitize Hardware Industry

by Ling Cao

“JD MRO will create a digital industry system covering merchandise, service, supply chain, finance, and technology by leveraging our experience in technology and e-commerce operations.” Deming Ding, general manager of JD MRO, JD.com’s B2B subsidiary for industrial maintenance, repair and operations (MRO) products and services, shared at a Hardware Fair held on August 12th. The Fair gathered over 2,200 enterprises, covering categories in hardware products, power tools, mechanical and electrical products, including JD’s partners.

Compared with consumer products, the MRO products are normally long-tail and non-standard items, making industry digitization challenging. JD has helped solve the industry’s pain points by assisting to set up a leading library of standards of industrial product digitization. JD has also cooperated with over 1,500 hardware brands to combine these standards with products. DELIXI, the leading electrical distribution, industrial control automation, and household electrical company is JD’s important partner in MRO. Its sales has increased 511% y-o-y since joining JD MRO.

JD MRO has also helped enterprises resume production under COVID-19. YZW.cn, the e-commerce platform under China State Construction Engineering Group, is one example. By connecting to JD MRO’s digital purchasing platform, YZW.cn has upgraded its merchandise management and service capabilities.

Ding added, “In the future, JD MRO will work with more brands and manufacturers to accelerate standardization and digitization in the industry.”

 

(ling.cao@jd.com)

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