- May 27, 2020
- Business Update
JD Offers Big Discounts and Omichannel Sales for Home Appliances during 618
by Ling Cao
During JD’s 618 Grand Promotion, as the leading home appliance retail platform in China, JD has arranged a variety of special benefits and services for customers.
JD has cooperated with many brands to offer hundreds of billions yuan in discounts. Over 40 brands have created over 200 special production lines to produce over 1,000 exclusive products. For example, Dyson will offer 70% of its Dyson Airwrap inventory to JD during 618. Some other promotions include a 60-inch 4K TV for less than RMB 2,000 yuan, a 55-inch 4K smart TV for RMB 1399 yuan, a Panasonic dishwasher for RMB 1899 yuan, and a new Midea air circulator for RMB 459 yuan – prices are significantly lower than usual.
Service is always key for ensuring the “last mile” of the shopping experience. JD has upgraded its service during 618 so that customers can enjoy a 30-day price protection policy for home appliances bought on JD’s first party platform, and the option to replace a new home appliance with a quality problem within 180 days. JD will also provide integrated delivery and installation service for TVs, and fast installation service for air conditioners.
JD will also offer RMB 300-600 yuan subsidies for people who trade in old air conditioners for new one. It will provide a pre-sale video service to help guide consumers in the purchase of home appliances.
In addition, offline stores JD’s E-Space will participate in a 24-hour promotion on June 18th, providing customers with subsidies and discounts. JD’s over 12,000 home appliance experience stores will leverage livestreaming for marketing promotion, covering Hebei, Henan, Hunan and Guangdong provinces.