Nov 4, 2020|
JD PLUS Cooperates with Six Brands to Add Privileges for Customers
by Ling Cao
JD PLUS, JD’s paid premium membership program, has deepened cooperation with six leading companies, including Hainan Airlines, Didi Chuxing, Costa Coffee, Burger King, Huazhu hotels and Xue’ersi Online School. The cooperation was announced during a press conference on November 3rd at JD headquarters in Beijing.
Based on the cooperation, JD PLUS will form a lifestyle alliance, providing omnichannel privileges for over 20 million JD PLUS members. The privileges will be available starting next year. JD PLUS has already partnered with over 600 brands to provide more than one thousand privileges in sectors covering movie tickets, travel, hotel bookings, fitness, entertainment and more.
Simon Han, vice president of JD.com said, “By cooperating with these industry-leading brands, JD PLUS members will enjoy exclusive privileges from them. Additionally, by integrating resources and optimizing cooperation with brands, we aim to create an industry benchmark in the paid membership field, and achieve joint success.”
From left to right are: Qingning Xia, senior vice president of Huazhu hotels, Chunhui Meng, general manager of JD PLUS, Shan Nan, deputy GM of Xue’ersi Online School, Simon Han, vice president of JD.com, Yun Ye, vice president of Lilicheng Media from Didi Chuxing, Ying Xu, head of the northern region of China for COAST COFFEE, Nick Deng, CMO of Burger King China, Jichun Liu, vice president of Hainan Airlines.
During the conference, several partners said the cooperation has been fruitful. Nick Deng, CMO of Burger King China, said, “We have been cooperating with JD PLUS for half a year, and it’s effective. JD PLUS members are more active and have higher average basket price compared with other channels. In the future, we would like to deepen our cooperation to more scenarios such as instant delivery, providing better privileges to both customers.”
Ying Xu, head of the northern region of China for COAST COFFEE said, “The cooperation can help us attract more new customers, and I hope we will continue to provide better benefits for our customers going forward.”
JD PLUS will also provide massive subsidies for its members during this Singles Day Grand Promotion. On November 1st, JD PLUS new members increased 113% YoY, and lifestyle privileges redeemed by members increased 150% compared with the daily average.
Jichun Liu, vice president of Hainan Airlines said, “I hope JD and Hainan Airlines can integrate resources for the brand concept and benefits, and jointly participate in the development of Hainan Free Trade Port to promote the domestic and international ‘double circulation’ strategy. I also hope that we can deepen cooperation to achieve synergy between the airlines and internet, leading product marketing efforts and upgrading the airline industry.”
Yun Ye, vice president of Lilicheng Media from Didi Chuxing said, “JD and Didi share a similar member pool, and in the future, we would like to provide more value to customers in traveling and consumption.”
Qingning Xia, senior vice president of Huazhu hotels said, “Going forward, I hope we can combine Huazhu’s offline resources with JD’s online resources, creating omnichannel membership services and setting an example for the industry.”
The epidemic has made online education popular. Shan Nan, deputy GM of Xue’ersi Online School said, “I hope the partnership with JD will not only promote the membership development, but also deepen cooperation in categories like online courses, providing more valuable privileges to customers.”
Chunhui Meng, general manager of JD PLUS said, “More and more programs are going to be available, which help connect brands and members together. In the future, we will open up to a more flexible cooperation model, such as special privileges for tailored members, making our access and understanding of members more accurate. We ultimately want to build an ecosystem with our partners, and provide more value to our partners and members.”