Jun 30, 2020|
JD Ranked 52nd on 2020 BrandZ™ Top 100 List
by Ella Kidron
On June 30th, WPP and Kantar released its 2020 BrandZ™ Top 100 Most Valuable Global Brands ranking. According to the survey, JD saw a 24% increase in brand value, in part attributed to “innovation and agility during hard times” such as COVID-19 earlier in the year. Asian brands made up a quarter of the Top 100 brands on the list this year. JD’s ranking moved up 14 places to No. 52 this year. Alibaba, Tencent, Meituan Dianping and Didi Chuxing ranked 6th, 7th, 54th and 64th respectively.
Kantar mentioned in its release that this year’s survey “showed that innovation and creativity are key drivers of growth as people spend more time online” due to the impacts of COVID. JD acted very early on in the COVID-19 outbreak in China, using its technology and supply chain strengths to ensure availability of and access to emergency medical supplies across China as well as fresh produce. From January to June, JD Health has received over 16 million medical consultations through its free medical consultation services, while JD Logistics has continued to ensure supply, even when cities were locked down and roads were closed.
JD’s ability to respond quickly and flexibly to the epidemic situation in China is a reflection of its underlying supply chain strength and the trusted reputation of the JD brand among both consumers and partners alike. While JD is China’s largest retailer, it is in fact the company’s identity as a supply chain-based technology and services company that has enabled JD to have the response that it has had.
JD Retail CEO Lei Xu explained on the company’s first quarter 2020 earnings call that the trust JD’s response inspired in consumers has kept them coming back. He said: “We see more old customers returning to JD and some inactive users on our platform are becoming more and more active. We are waking them up.” Carol Fung, JD President of FMCG Omnichannel, has also explained that after seeing the booming sales of fresh food in the first quarter as a result of many people turning to online for their produce with wet markets closed, the team wondered if this trend would continue or if demand would normalize. However, because of continued rapid growth of new customers in fresh and frozen of over 100%, sales continued to grow by over 100%.
Now in its 15th year, the BrandZ ranking is conducted by leading consulting firm, Kantar, and commissioned by WPP, a leading media company. According to Kantar, the ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.8 million consumers around the world, covering 17,500+ different brands in 51 markets.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Top Industry Magazine Highlights JD’s Anti-epidemic Efforts
