May 13, 2022|
JD Releases 2022 Instant Food Consumption Trend Report
by Mengyang He
JD.com’s Consumption and Industry Development Research Institute and supermarket business JD Super jointly released the “2022 Instant Food Consumption Trend Report” on May 13, revealing a rapid development of instant food in China’s consumer market.
Characterized as 3R food (easy to cook, easy to heat, easy to eat), the precooked food is a forerunner in the instant food market in China. According to JD.com’s data, its transaction volume mounted by 156 percent in 2021 YOY. The number of precooked food brands grew by 1.5 times in 2021 compared with that in 2019, and the number of their products increased by 2.5 times.
One consumption trend is that prefabricated food has developed into more varieties and forms to meet consumers’ demand, including precooked food giftboxes. According to JD.com’s data, the transaction volume of precooked food giftboxes grew by 232 percent in 2021 YOY.
Precooked food has also come under the spotlight at the Chinese New Year’s dining table. For example, the transaction volume of precooked food peaked during JD.com’s Chinese New Year Grand Promotion in 2022.
Among different age groups, Gen Z consumers record the highest growth rate in transaction volume of precooked food, reaching 137 percent in 2021 YOY. People aged from 36 to 45 are the major consumers of precooked food, accounting for 36 percent in 2021 and surpassing other age groups.
Healthy instant baby food is also leading the trend, which has become increasingly preferred by mothers. As JD.com’s data indicates, the transaction volume of instant baby food purchased by female consumers increased by 78 percent in 2021 YOY.
Another consumption trend reveals that people from higher-tier cities in China more easily accept precooked food than those from lower-tier cities.
China’s consumption trends of instant food suggest consumers have drifted away from the stereotype where instant food is stale and unhealthy, instead showing that instant food is now becoming more and more quality-driven.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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