May 13, 2022|

JD Cloud Unveils Super SaaS Growth Engine to Enhance Retail Business


by Doris Liu

Yanxi (言犀), JD Cloud’s intelligent customer service system, released the super SaaS (Software as a Service) growth engine on May 10 at its launch event held for new intelligent marketing products to boost retail business.

The engine, supported by AI technology, mainly consists of Jing Xiao Zhi (京小智), a full-scenario intelligent service and marketing platform, and the Yanxi smart outbound call solution. It has intelligent interaction and dialogue technologies, such as voice semantics, multimodal content intelligence, knowledge acquisition and reasoning, emotional intelligence, human-computer dialogue and interaction, decision intelligence and more to further achieve cost reduction and efficiency gains and improve the user experience for merchants.

The Yanxi super SaaS growth engine has undergone large-scale practice at, in complex retail and supply chain application scenarios involving pre-sale, in-sale, and post-sale issues in various situations. By serving nearly 200,000 third-party merchants of, it has covered the company’s core businesses, namely JD Retail, JD Logistics, JD Health and JD Technology, etc.

For example, Jing Xiao Zhi provides intelligent consultation and shopping guide services for merchants through the whole process, which is complementary to human customer service. Its shopping guide function, which is presented in the form of an AI virtual anchor, can operate 24/7 with over 100 digital human images, 30 AI voices and script generating capabilities to promote hundreds of thousands of products. Furthermore, the operation management tools helps AI training to improve the efficiency of the configuration, and allows the merchants to analyze the weak points in-depth through AI quality control and data insights, etc.

The Yanxi smart outbound call solution is also a crucial component of the engine. By making bulk and high-quality phone calls, it consolidates the relations between brands and consumers. It can be smoothly coupled with the business partners’ original systems like Customer Data Platform (CDP), Customer Relationship Management (CRM) and Social Customer Relationship Management (SCRM) to reinforce the brands’ digital marketing capabilities.

JD Cloud will keep providing more intelligent, easy-to-use and cost-effective products to help merchants refine their operations and stimulate business growth.