JD.com announced on March 14 at the China Household Appliances and Consumer Electronics Expo (AWE2024) that it will invest RMB 3 billion yuan (USD ~420 million) in 2024, in collaboration with its partners, to further improve subsidies and services for customers trading in used home appliances and goods.
The company anticipates that over 20 million users will participate in JD’s trade-in program in 2024, with more than 30 million old appliances and home goods collected through the initiative.
Since launching its trade-in service for household appliances in 2016, JD.com has expanded to include household goods, covering more than 200 subcategories and reaching over 95% of cities and towns across the country.
To simplify the trade-in process, JD.com has implemented several user-friendly measures, such as complimentary doorstep pickup, dismantling, and recycling of old appliances, without limitations on their type, brand, age, or condition. The platform has also adopted a fixed-price deduction model for trade-ins to alleviate shoppers’ concerns.
Moreover, JD.com has led the way in offering trade-in services for home goods and is one of the first to provide integrated dismantling and delivery services for a wide range of appliances and items, including mattresses and electric locks. This comprehensive service model significantly reduces the hassle for consumers by eliminating the need to deal with multiple service providers.
The continuous improvements to JD.com’s trade-in services have earned increasing appreciation from Chinese consumers. In 2023, the platform collected over 15 million old appliances. Since March 2024, participation in JD’s trade-in program has grown by more than 150% year over year.
This initiative aligns with the action plan issued by the State Council of China on March 13th to promote large-scale equipment renewals and trade-ins of consumer goods. The plan focuses on enhancing convenience and streamlining the appliance update process by fostering collaboration among retailers, manufacturers, and recyclers to promote trade-ins, including the establishment of dedicated zones and incentives for trading in old appliances for energy-efficient models.
JD.com is dedicated to serving as a bridge between consumers and manufacturers, working with partners to promote the appliance industry’s high-quality growth, expedite the development of green supply chains, and provide reliable, cost-effective products. By offering comprehensive services and supporting brands, JD.com aims to encourage consumption renewal in the home appliances and goods sector.
Mar 12, 2024| JD Retail
JD.com Announces Enhanced Spring Dawn Initiative with New AI Service Package
JD.com recently announced the launch of its enhanced Spring Dawn Initiative, a robust suite of solutions for third-party merchants to boost revenues, including new AI services designed to reduce merchants’ operational costs by up to 50%.
Since its initial launch in January 2023, the Spring Dawn Initiative has been a catalyst for growth, increasing the number of third-party merchants on our platform by 4.3 times. As we come closer to welcoming our one-millionth merchant partner, we are excited to launch the next phase of the initiative.
- Store Launch AI Assistant: Our cutting-edge AI assistant simplifies the store opening process, enabling merchants to launch their online presence in as fast as one minute. This tool acts as an assistant to answer any questions related to launching an online store.
- AI-Driven Content Creation: With tools like ai.jd.com and ling.jd.com, access to high-quality content production is easier than ever. From generating engaging images and marketing content to creating product recommendations and explanatory videos, these AI solutions save merchants significant costs annually.
- Digital Presenter Livestreaming Service: Leveraging AIGC technology, our digital presenter service allows for 24-hour uninterrupted live streaming, offering merchants a cost-effective way to engage with customers and drive sales without the hefty price tag associated with traditional live streaming. The digital presenter system can intelligently “read” product features and introductions by importing the product sales link, analyzing the selling points, and creating livestreaming scripts automatically. In early February, JD’s self-operated COACH flagship store adopted this feature, which sustained online traffic and drove conversions during the unstaffed Chinese New Year holiday. JD’s data shows that livestreaming achieved a 10% transaction rate during the holiday, increasing overall conversions by tenfold at just 1/10th the cost of traditionally hosted 24-hour live streaming.
- Intelligent Customer Service: Our AI customer service robot not only halves the cost of manual customer service operations but also significantly boosts sales conversion rates, ensuring a seamless shopping experience for customers.For instance, when users ask questions about product attributes, leveraging JD’s ChatRhino large language model (LLM), it can lead to a 5% increase in response accuracy by automatically generating replies. Additionally, it sharpens product recommendation accuracy by 27%, providing customers with personalized suggestions and insightful reasons behind them. We’re also pioneering the development of a merchant-exclusive consultancy feature, which delivers smart, data-driven business analysis reports with just a simple command, paving the way for more informed business decisions.
Our commitment extends beyond technological innovation. We continue to roll out cost-reduction policies, commission rebates, and operational support, including:
- Zero-cost Trial: A welcoming gesture for new merchants, allowing them to operate on JD.com without any deposits or platform fees, significantly lowering the barrier to entry.
- Enhanced Traffic and Business Intelligence Tools: From our “Price Star Rating” tool, which automatically enhances product exposure, to the “Business Opportunity Center” that identifies high-demand products for merchants, we provide a variety of tools designed to maximize visibility and sales potential.
- Operational Efficiency Tools: The Jingmai marketplace service equips merchants with 18 free tools covering product management, advertising, and order evaluation, streamlining daily operations and boosting efficiency.
At JD.com, we believe that an exceptional user experience is the cornerstone of merchant success. That’s why we’re expanding access to premium services like “Price Guarantee,” “Lightning-Fast Refund,” and “Free Returns and Exchanges” to third-party merchants.
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