Mar 29, 2022|
JD Sales Data Show Stronger Consumer Demand for Wearable Devices
by Doris Liu
The turnover of smart wristbands increased five times year-on-year (YOY) during the JD Computer and Digital Super Category Day in February. Also, Huawei Watch GT 2 Pro ECG saw sales increase by five times month-on-month four hours after the start of a promotional event in March on JD.com, indicating strong consumer demand for wearable devices in China.
A recent report from International Data Corporation (IDC), a leading consulting firm, showed that China’s wearable devices market reached 37.53 million units in Q4 2021 and nearly 140 million units in the whole year of 2021, up 23.9 and 25.4 percent YOY respectively.
In 2021, hearables sustained consistent growth with sales of 78.98 million units, up 55.4 percent YOY. The shipments of watches were 39.56 million units, up 21.4 percent YOY, in which adult watches accounted for 20.13 million units with a 31-percent increase YOY. The category of children’s watches saw an increase of 12.8 percent YOY with shipment volume reaching 19.43 million units. Meanwhile, the wristbands declined by 26.3 percent YOY, influenced by weaker market demand and price increases.
According to IDC, wearable device shipments are expected to exceed 160 million units in 2022, with an annual growth rate of 18.5 percent in China.
The strengthening of public awareness in the health sector has stimulated the demand for wearable devices. In addition, through years of cooperation with Huawei, Xiaomi, OPPO and other brands, JD has enhanced the sales by multiple methods such as the C2M (Consumer-to-manufacturer) model, one-hour delivery service and omni-channel solutions that optimize both online and offline shopping experiences.
May 20, 2022|
Four “J Shop” Stores Unveiled to Enhance Fashion and Lifestyle Omni-channel Retailing
by Doris Liu
The J Shop, a recent upgrade of JD.com’s Fashion and Lifestyle business, opened its pilot physical stores for the first time in four Chinese cities on May 20, further enhancing its omni-channel retailing with a seamless customer experience.
Integrating JD’s businesses in apparel, lifestyle, cosmetics, sports, luxury fashion and watches, the J Shop is making full use of JD’s commodity and service capabilities to adapt to customers’ own shopping routines across both online and offline stores.
The first four pilot physical stores, located in Xi’an, Shenzhen, Chengdu and Yinchuan respectively, present a fresh consumption scenario, as well as product updates with higher efficiency and turnover rate, and possibilities of more diversified marketing and operation strategies.
As a selected collection store, a business format highlighted by JD in the field of fashion and lifestyle, the 335-square-meter store in Xi’an displays about 300 brands of selected products, covering 150 categories of goods including cosmetics, kitchenware, home textiles and more.
Empowered by JD’s smart social supply chain, the shopping experience in the Xi’an J Store is consistent regardless of online or offline purchases. Customers in the store can make a purchase immediately, or scan the corresponding electronic label on the product and buy online with same- or next-day delivery.
It also set up a livestreaming studio inside the store to cater to consumer needs. By linking both online and offline business, the studio enables customers to not only watch the livestream on the scene, but also join the livestream, creating a more comprehensive shopping experience.
The other three stores are jointly developed by JD and Italian luxury retailer COSCIA. Featuring the themes of luxury, designer brands, affordable luxury and lifestyle, they offer nearly 2,000 selected products.
With COSCIA’s operational advantages as a chain store, JD hopes to jointly explore a new model of digital omni-channel open ecosystem, and also looks forward to working with COSCIA to drive the development of online and offline retail to a higher quality, said Carol Fung, Senior Vice President of JD.com and President of JD Fashion and Lifestyle business group.
As the 618 Grand Promotion approaches, merchants are active and engaged to prepare their sales. The J Shop is ready to provide a one-stop solution with full-scenario and omni-channel approaches, increasing presence and sales opportunities for brands and products across all channels.
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JD.com’s Green Impact Initiative to Offer One Million Green-labeled Products
by Yuchuan Wang
JD.com today announced the launch of its “Green Impact Initiative” to promote sustainable consumption throughout the supply chain. Starting from this year’s 618 Grand Promotion, China’s largest mid-year shopping festival, approximately one million different kinds of products on JD.com will be selected to be green-labeled, helping Chinese consumers find and buy green products more easily.
The program will be officially launched on JD’s app on May 31, in collaboration with global partners including P&G, JOMOO, L’Oréal, CHERY, PurCotton, Nestlé, Panasonic, Abbott, etc., and China Association of Small and Medium Enterprise. By purchasing these labeled products, customers are able to collect green credits and redeem for green products, coupons and peripheral products including digital collectibles through a newly established green account system integrated in JD’s app.
JD Green Impact Initiative in collaboration with global partners
“JD’s products and services can be accessed by our customers almost anytime and anywhere, but this is not enough,” said Chen Lin, vice president of JD.com and head of platform business of JD Retail. “Only by making every node on the supply chain low-carbon, such as creation, marketing, circulation, and fulfillment, can we lead sustainable green consumption.”
JD.com selects and labels products based on certification, function, usage scenario and packaging materials. The labeled products will include those certified by national and international standards, advocating for refill and less packaging, adopting sustainable materials, with zero waste, as well as low-carbon transportation products including BEVs, sustainable fashion and furnishing products, and energy efficient appliances.
The delivery boxes for products under the Green Impact Initiative are reusable, and can be transformed into DIY pet houses and storage boxes.
On June 5, World Environment Day, JD will hold a grand marketing campaign to promote the initiative to its over 580 millions of customers.
JD.com launched the green supply chain program “Green Stream Initiative” in 2017. Through the initiative, over 2 billion carton boxes can be saved annually by innovating packaging materials and standards with more than 200,000 brands and merchants. The company is committed to reducing carbon emissions by 50% by 2030 on the basis of 2019 emissions, and building the largest rooftop photovoltaic (PV) power generation ecosystem with partners by 2030.
JD Health Releases 2021 Annual Results
