Mar 29, 2022|

JD Sales Data Show Stronger Consumer Demand for Wearable Devices


by Doris Liu

The turnover of smart wristbands increased five times year-on-year (YOY) during the JD Computer and Digital Super Category Day in February. Also, Huawei Watch GT 2 Pro ECG saw sales increase by five times month-on-month four hours after the start of a promotional event in March on, indicating strong consumer demand for wearable devices in China.

A recent report from International Data Corporation (IDC), a leading consulting firm, showed that China’s wearable devices market reached 37.53 million units in Q4 2021 and nearly 140 million units in the whole year of 2021, up 23.9 and 25.4 percent YOY respectively.

In 2021, hearables sustained consistent growth with sales of 78.98 million units, up 55.4 percent YOY. The shipments of watches were 39.56 million units, up 21.4 percent YOY, in which adult watches accounted for 20.13 million units with a 31-percent increase YOY. The category of children’s watches saw an increase of 12.8 percent YOY with shipment volume reaching 19.43 million units. Meanwhile, the wristbands declined by 26.3 percent YOY, influenced by weaker market demand and price increases.

According to IDC, wearable device shipments are expected to exceed 160 million units in 2022, with an annual growth rate of 18.5 percent in China.

The strengthening of public awareness in the health sector has stimulated the demand for wearable devices. In addition, through years of cooperation with Huawei, Xiaomi, OPPO and other brands, JD has enhanced the sales by multiple methods such as the C2M (Consumer-to-manufacturer) model, one-hour delivery service and omni-channel solutions that optimize both online and offline shopping experiences.