Feb 3, 2023|
JD Shop Now Sales Soar During Chinese Spring Festival
by Marry Ma
JD.com’s on-demand retail service “Shop Now” released the 2023 Report of On-demand Consumption in Spring Festival on January 28. During the Chinese Spring Festival from January 21 to 27, sales increased by 90% compared to the same period of last year’s Spring Festival. The search volume for Spring Festival decorations such as couplets, lucky characters, and red paper cuttings has increased more than 3.5 times that of the same festive period last year.
Data from JD Shop Now shows that gift boxes, fruits, alcoholic beverages, and mobile phones are the most popular goods during the Spring Festival. On New Year’s Eve, the consumers’ order amount increased by 171 percent year-on-year.
Gift box sales remain popular throughout the entire Spring Festival period, with overall year-over-year growth of over 50 percent. Among them, sales of baijiu gift boxes and fruits and nuts gift boxes have grown more than 10 times, while sales of fruits gift boxes, baked goods gift boxes, and dried seafood gift boxes have grown more than three times.
As many areas have started to experience snow and low temperatures, warm clothing items have also been popular, with sales of wool caps, gloves, electric blankets, and heaters increasing more than 2.5 times year-over-year.
Data from JD Shop Now shows that during the Chinese New Year period, sales of mobile phones increased by more than 70 percent compared to the previous year, cosmetics and perfume sales increased by more than 120 percent, and sales of home appliances increased by 226 percent.
Sales of smart health monitoring products on JD Shop Now increased by more than 10 times, and sales of massagers, electric health pots, and air purifiers increased by more than 2 times. The data shows that the sales of kitchen appliances such as floor-cleaning robots, cooking machines, and air fryers increased by more than 8 times compared to the previous year.
In order to bring pets home for the New Year, pet owners ordered travel equipment for cats and dogs on JD Shop Now, with sales increasing by 176 percent year-over-year, and sales of cat and dog toys, pet beauty tools, and pet medical supplies all increased by more than 110 percent year-over-year.