Feb 3, 2023|
JD Shop Now Sales Soar During Chinese Spring Festival
by Marry Ma
JD.com’s on-demand retail service “Shop Now” released the 2023 Report of On-demand Consumption in Spring Festival on January 28. During the Chinese Spring Festival from January 21 to 27, sales increased by 90% compared to the same period of last year’s Spring Festival. The search volume for Spring Festival decorations such as couplets, lucky characters, and red paper cuttings has increased more than 3.5 times that of the same festive period last year.
Data from JD Shop Now shows that gift boxes, fruits, alcoholic beverages, and mobile phones are the most popular goods during the Spring Festival. On New Year’s Eve, the consumers’ order amount increased by 171 percent year-on-year.
Gift box sales remain popular throughout the entire Spring Festival period, with overall year-over-year growth of over 50 percent. Among them, sales of baijiu gift boxes and fruits and nuts gift boxes have grown more than 10 times, while sales of fruits gift boxes, baked goods gift boxes, and dried seafood gift boxes have grown more than three times.
As many areas have started to experience snow and low temperatures, warm clothing items have also been popular, with sales of wool caps, gloves, electric blankets, and heaters increasing more than 2.5 times year-over-year.
Data from JD Shop Now shows that during the Chinese New Year period, sales of mobile phones increased by more than 70 percent compared to the previous year, cosmetics and perfume sales increased by more than 120 percent, and sales of home appliances increased by 226 percent.
Sales of smart health monitoring products on JD Shop Now increased by more than 10 times, and sales of massagers, electric health pots, and air purifiers increased by more than 2 times. The data shows that the sales of kitchen appliances such as floor-cleaning robots, cooking machines, and air fryers increased by more than 8 times compared to the previous year.
In order to bring pets home for the New Year, pet owners ordered travel equipment for cats and dogs on JD Shop Now, with sales increasing by 176 percent year-over-year, and sales of cat and dog toys, pet beauty tools, and pet medical supplies all increased by more than 110 percent year-over-year.
(mayiqian3@jd.com)
Dec 6, 2023|
JD.com Celebrates the Launch of Slovak National Pavilion
by Vivian Yang
On December 5th, JD.com announced the grand opening of the National Pavilion of Slovakia at the residence of Ambassador of the Slovak Republic to China Peter Lizák, The event marked a significant moment, as Slovakia, famously known as the “Country of Castles,” became the 20th European country to launch a country-themed flagship store on JD.com.
Ambassador Lizák expressed in his opening remarks, “This project marks a significant milestone for Slovak enterprises and Chinese customers. It brings new potential into our bilateral cooperation.”
The Pavilion showcases a range of Slovak specialties, including the internationally acclaimed LYRA ruby milk chocolates, wine collections from 400-year-old Modra wine cellars, and exquisite RONA glassware. These specialties are now readily accessible to Chinese consumers via the JD app, offering them the ease of shopping with competitive pricing and JD’s efficient delivery services.
“This is just the beginning. More Slovak products will soon be added,” said Ambassador Lizák, revealing a number of Slovak premium dairy brands are on the way to meet Chinese consumers. Moreover, Ambassador Lizák noted the growing opportunities in tourism, especially with Slovakia’s recent inclusion on China’s overseas group tours destination list, which could attract Chinese visitors to Slovakia’s scenic landscapes and historic landmarks.
Yusuf Ma, head of JD Super’s National Pavilion program, part of the JD Retail division, said, ‘We are excited about the prospect of deepening our collaborations with additional Slovak brand partners and suppliers. This initiative is a reflection of JD’s commitment to enriching the Chinese market with a diverse assortment of high-quality products. Moreover, through our support of global brands in their journey into the Chinese market, the National Pavilion program becomes a vital link for cultural engagement and a dynamic platform for promoting tourism.” With over 50 brands achieving annual sales exceeding 1 billion RMB and more than 500 brands surpassing 100 million RMB in annual sales, JD Super has solidified its position as the go-to online store for Chinese consumers in supermarket categories, serving as a significant sales growth platform for numerous brands.
King Wang, chairman of CLIBIZ Holding Ltd., the store operator of the National Pavilion of Slovakia stated that “As the link between the embassy and JD.com, we aim to seamlessly introduce Slovak products to JD. Drawing on our expertise in online operations, we’ll focus on product curating, positioning, marketing, customer service, and more aspects for a smooth shopping experience.”
JD.com’s National Pavilion program now features over 110 pavilions, offering nearly ten thousand specialty products from almost 60 countries. The recent Singles’ Day Grand Promotion saw a remarkable 700% year-on-year growth in Gross Merchandise Volume (GMV) within the first 10 minutes, reflecting strong consumer interest in international products.
JD.com remains dedicated to fostering global trade and cultural exchange. The launch of the Slovak National Pavilion is a prime example of JD’s commitment to bridging the gap between Chinese consumers and the wider world, supported by its robust logistics and customer service expertise.
Dec 2, 2023|
Empowering Beauty Retail: JD Worldwide Introduces Incentives and Solutions in Cross-Border E-Commerce
by Vivian Yang
JD Worldwide, JD.com’s one-stop shopping platform for both imported and exported goods, recently hosted a merchant recruitment event in Shenzhen, focusing on beauty and skincare categories. Held on November 30th, the event showcased JD’s innovative cross-border e-commerce solutions, highlighting our integrated supply chain capabilities, and introduced various incentives for new merchants joining the platform.
Emerging Consumer Trends and Market Leadership
“The Gen Z demographic, primarily consisting of individuals born after the year 2000, has emerged as a major driving force in the consumption of imported beauty and skincare products. Since 2023, this group has shown an extraordinary growth of more than 250% year-on-year on JD.com,” shared the category manager of JD Worldwide. “Moreover, JD Worldwide continues to lead in engaging users from China’s smaller cities in this market segment, further establishing our platform as the go-to site for imported goods.”
JD Worldwide introduced bespoke incentive policies tailored for beauty and skincare merchants at the event, including JD’s “Spring Dawn” initiative, specifically designed to support small businesses and individual entrepreneurs in kick-starting their journey on the platform. Merchants can also benefit from substantial premiums of up to 5% of their annual sales. Additionally, we introduced specialized incentives for newcomers in categories such as perfumes and cosmetics, ranging from reduced quality assurance deposits to commission rebates.
Rising Demand for Imported Goods
The demand for imported goods in China is on an upward trajectory, fueled by increased availability, enhanced service efficiency, and a gradual reduction in prices. The “2023 Report on European Imported Product Consumption Trends,” published by JD’s Consumption and Industry Development Research Institute, reveals a 79% rise in users purchasing European imports. Notably, there’s been a 312% increase in users below 25 years and a 207% rise in transactions in county and rural markets.
During this year’s Singles’ Day Grand Promotion, JD Worldwide experienced a significant 100% year-on-year increase in transaction volume across more than 350 cross-border imported product categories. Particularly noteworthy is the 20-fold growth in our Korean direct procurement business within the beauty category.
Continued Innovation and Consumer Appeal
JD Worldwide is relentlessly innovating, evident in our consumer-favorite models like global buyers’ stores, National Pavilions, Global Supermarket, and the “just-in-time inventory from official brand sites” program. By leveraging JD’s advanced supply chain capabilities, we’re continuously refining and expanding our ecosystem. Our focus spans enhancing consumption scenarios, devising impactful marketing strategies, ensuring product and service quality, and intensifying merchant recruitment. Our goal is unwavering – to equip brand merchants with the tools and support necessary to thrive in the Chinese market.
Discover more about the opportunities and growth potential with JD Worldwide.
Dutch Retailer Blokker Expands Cooperation with JD.com’s Ochama
