- Jul 27, 2020
- Chinese Consumers
JD Statistics: Baking Utensil Sales See Strong Growth
by Martin Li
JD’s e-commerce platform witnessed 211% growth in sales of baking utensils from February to May, compared with the same period last year, according to JD statistics. The robust growth in sales of baking utensils, to some degree, reflects economic recovery from the COVID-19 outbreak. The online sales volume grew by 7.3 percent in the first half of this year, according to national statistics.
More than 70% of the buyers were women, growing seven percentage points compared with the same period last year. Women of between 36 and 45 were the fastest-growing group.
The two best-selling items were baking tissues and bakery modules, with the sales of baking tissues up 628% from February to May, compared with the same period last year. Bakery modules for pastries and meat saw a 449% growth in sales.
The frequency of online shopping increased as more consumers sought quality products online, according to a recent survey by iResearch Consulting Group.