Nov 9, 2020|

JD Super Forms Ties with Imported Food Brands on CIIE


by Rachel Liu

JD Super, JD‘s online supermarket, has formed ties with imported food brands during the third CIIE (China International Import Expo).

Starting November 5th, the first day of CIIE, JD Super has formed partnerships with leading imported food companies including dairy brands So Natural, Weidendorf, Meadow Fresh, Devondale, Theland, Anchor, Nepean River Dairy, food brands Wonderful, MasterFoods, Danisa, Karibee, Ocean Spray, olive oil brand Filippo Berio, bakery brand Lesaffre, water brands evian, Perrier, S.Pellegrino, and other brands such as Panna, Kopiko, Supercoco, Cocoking and more.

JD Super will leverage its abilities in big data, quality control, and smart supply chain to support brands on customer insights, products selection, replenishment forecast and marketing, to better improve brand recognition in China.

CIIE happens to occur during the Singles Day Grand Promotion. On November 1st, sales of JD Super increased over 700% YOY in the first 10 minutes. JD Super and JD Worldwide, JD’s platform for imported products, jointly launched the “Imported Supermarket”, providing high-quality imported consumer goods to JD customers at faster delivery speed.

In 2019, JD announced during CIIE that it will purchase nearly RMB 400 billion yuan of imported products in the next three years. JD will continue to leverage its supply chain in China and overseas to promote imported products to Chinese consumers, and push forward this purchase plan, despite impacts from COVID-19. More and more imported food brands are realizing the importance of Chinese market and collaborating with platforms trusted by Chinese consumers. The partnership with JD Super will help them tap into the massive potential of the Chinese market.