Mar 10, 2022|
JD Super Releases “2022 On-Demand Consumption Trend Report”
by Mengyang He
JD Super, JD.com’s online supermarket business, released the “2022 On-Demand Consumption Trend Report” on March 5, revealing the latest trends of on-demand consumption based on Shop Now consumption data. The report shows that supermarket goods are the main category of on-demand consumption, and there are 9 consumption trends, including first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen) where the majority of Shop Now consumption takes place.
Shop Now, jointly launched by JD.com and Dada Group last October, is a new business dedicated for JD’s on-demand consumer retail section, and it will more easily connect JD’s more than 550 million customers with products offering delivery within one hour.
According to the report, the top 5 cities that use Shop Now services are Beijing, Shenzhen, Guangzhou, Chengdu, and Shanghai. Beer, snacks, paper towels, baby formula, and menstrual pads make the list for top 5 categories of on-demand consumption, ranging from partying, and emergency use.
Meanwhile, the consumption preferences in different cities vary from one another. The most purchased products by consumers in Beijing are condiments, such as sesame oil, and the most purchased products in Guangzhou are shampoo and other daily necessities. Additionally, the proportion of orders for snacks purchased in Beijing has reached 45 percent.
On demographics, consumers under the age of 35 account for 55 percent. Consumers over the age of 46 have gradually joined the Shop Now consumer group, taking up 24 percent and are keen to purchase daily necessities such as soybean oil through Shop Now services.
The growth rate of female consumers born after the year of 2000 has exceeded 6 times YOY. Many post-2000 females tend to purchase high-quality nutritional products such as premium milk through Shop Now. Another high-growth group are mothers born after 1995, which has increased sixfold YOY in 2021.
At present, JD Super with Shop Now services have covered more than 34,000 physical stores, providing immediate consumption services to consumers in nearly 400 cities across China. It has become an increasingly common choice for consumers to visit JD Super online from home, purchase daily necessities, and enjoy the one-hour delivery experience.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
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JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
JD.com Data: Women’s Consumption Increasingly Focuses on Own Needs
