Sep 28, 2020|
JD Super Wins 2020 Most Satisfied Retailer and Supplier Award
by Rachel Liu
JD Super, JD’s online supermarket, has won the 2020 Most Satisfied Retailer and Supplier Award announced by Dongfang Fast Moving Consumer Goods Center and Kuaixiaopin.net on September 26th. JD Super ranks top in categories including cost, credit, process management, marketing campaigns and more.
The survey was compiled over three months from interviews with over 100 executives from suppliers, and the votes of over 100,000 netizens. JD Super stood out, ranking No.1 among retailers and ecommerce platforms, in a clear indication that the platform’s model is not only approved by partners and media, but also by a wide range of consumers.
JD Super has extended its ability on big data, marketing and supply chain to help partners with digital transformation and achieve better performance on the platform. In the first half of 2020, over 10,000 consumer goods brands achieved over 100% YOY sales increases on JD, and over 20 brands saw sales surpass RMB 1 billion yuan. During the recent 9.9 Shopping Festival, sales of JD Super increased 128% YOY, over 300 million diapers, over 30,000 tons of milk and over 5.85 million hairy crabs were sold. As Mid-Autumn Festival is approaching, sales of time-honored mooncake brands including Daoxiangcun (稻香村), MX Cake (美心), and Guangzhou Restaurant (广州酒家) increased over five times YOY from August 19th to September 17th, and sales of C2M mooncakes increased over five times too.
This September, JD Super announced that it expects to achieve annual sales of over RMB 800 billion yuan by 2023. JD Super also upgraded their strategy from “TOUCH” to “TOUCH +”, which aims to integrate offline and online products and services to serve customers’ needs, optimize supply chain capability, and reach out to customers through omnichannel marketing with more targeted customer operations. With the new strategy, JD Super hopes to work with partners to achieve sustainable growth and provide customers a premium experience across different channels, categories and scenarios.
Besides the 2020 Most Satisfied Retailer and Supplier Award, JD Super also won over 20 awards in the advertisement and marketing category in the same competition; and won four medals in the 2020 Modern Advertising Awards announced earlier this month.
Jul 28, 2021|
Benefit Cosmetics Opens Flagship Store on JD.com
by Siyi Zhao
Benefit Cosmetics, the beauty brand under world’s leading luxury products group LVMH, launched its online flagship store on JD.com on July 21. The launch of the online store allows Benefit Cosmetics to bring its instant beauty solutions and various high-quality cosmetics products to more Chinese consumers with authenticity guarantee, the fastest delivery, and customized allergy insurance from JD.com, the leading e-commerce platform in China.
Founded in 1976, Benefit Cosmetics believes laughter is the best cosmetics, and has swept the world with one-of-a-kind cult favorite products like the POREfessional Face Primer, Precisely My Brow Pencil and Dandelion Brightening Finishing Powder. This time, Benefit Cosmetics also brings its new product of its fan-favorite POREfessional family – the POREfessional: Super Setter. to consumers on JD.com, which help to keep makeup looking best for long.
Other than the new product launching, Benefit has chosen JD beauty for a reason. “The all-stops-covered delivery operation and service of JD.com allows Benefit Cosmetics to engage with wider range of consumers in China and provide them the make-up product in the way they prefer. “said Yan WANG, the Brand General Manager in Greater China of Benefit Cosmetics. “We believe that the cooperation with JD.com will provide more shopping options and convenience to all beauty lovers in China.”
These years, the world has witnessed the burgeoning increase of luxury cosmetic brands in the Chinese market, especially the contributions from young customers. In response, JD.com has launched cooperation with a series of beauty vanguards to expand its beauty blueprint.
JD Beauty has also endeavored to attract more loyal youngsters through live-streaming campaigns and marketing during shopping carnivals, a strategy which is highly matched with benefit’s product positioning and targeted customers.
“Together with the beauty brands, JD Beauty is pumped to provide the consumers with abundant and quality products through our advanced joint efforts in the key fields like big data, marketing along with supply chain,” said Terry Wang, general manager of JD Beauty.
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L’Oréal’s Kiehl’s Joins JD.com’s Beauty Camp
by Siyi Zhao
JD.com has ushered in a flagship store of Kiehl’s on July 20, to provide JD customers with natural extract skincare products. The partnership is a natural fit, thanks to the e-commerce platform’s promise of authentic products and a self-run delivery service ensuring safe and timely delivery.
The launch follows the opening of a series of other L’Oréal brands’ flagship stores on JD.com including Helena Rubinstein, Lancome, and Biotherm, which has further enlarged the platform’s beauty camp.
Nowadays, bearing the anxiety of “facial attractiveness,” Chinese consumers have become more and more concerned about skin health. Meanwhile, according to the 2021 New Consuming Trend Report on Facial Attractiveness Economy released by China Business Network’s big data center together with a retailing think tank, people tend to opt for products with natural extracts.
This latest launch on JD.com will put nearly 50 kinds of Kiehl’s products on shelves, including their star products Calendula Herbal-Extract Alcohol-Free Toner, Rare Earth Deep Pore Minimizing Cleansing Clay Mask, along with Avocado Eye Cream, which are all well known for their various natural extracts.
“JD Beauty has maintained a group of female and young customers because of its authentic goods and convenient service,” said a representative from JD Beauty. “These people, who have great consuming potential, are here for the high-quality products. So Kiehl’s is filling in JD consumers’ incremental demand for choices of natural extract brands.”
According to Kiehl’s, backed by 170-year apothecary experience, it was one of the first companies to proudly list ingredients on its product labels, and has always been dedicated to immersing their frontier science philosophy in formula development.
Australia’s Swisse Achieves over 15 Times GMV on JD’s Super Brand Day
