Dec 15, 2020|
JD to Add Home Appliance Flagship in Suzhou
by Ella Kidron
JD will open a home appliance flagship store in Suzhou, a major city in southeastern Jiangsu province, this month. The store, which is located at Phoenix Square in Suzhou, is a 10,000 square-meter experience space. It further strengthens JD’s omnichannel presence in Jiangsu province, and builds on the company’s overall omnichannel electronics strategy.
The store aims to appeal to Suzhou consumers’ tendency to buy new, high-end and tech-forward products. During the trial period (which overlapped with the 12.12 Shopping Festival), the average price of mobile phones has been RMB 4,000 yuan, with the Huawei Mate RS Porsche Design and iPhone 12 being very popular. Smart home solutions, specialized laundry machines, refrigerators and sweeping robots among other household appliances focused on improving livelihood are all top sellers.
With a large e-sports experience area on the first floor, there has been a steady flow of young consumers looking to “play another round.” Xili Tang, manager of the store, said: “A lot of young people come in. In addition to e-sports equipment and Xbox and other gaming decides, trendy digital products that can’t be found elsewhere such as DJI drones, NineBot go-karts and smart wearables are particularly popular.” Consumers can receive professional guidance on products such as curling irons, and have their hair permed on the spot, according to Tang.
E-Sports experience zone in JD Home Appliance Flagship in Suzhou
JD Home Appliance stores are based on the idea that there are some products consumers prefer to look at, touch and test before purchasing. Consumers are able to try nearly everything in store and can either take purchases home or have them delivered to their address of choice, thanks to JD’s strong supply chain and logistics network. In the Suzhou store, 30 experience zones allow consumers to experience the latest technology. There are 8K TV, advanced air conditioner and air freshener, whole house smart home solution and laundry experience areas among others. Providing such experiences allows consumers to get fully-acquainted with all aspects of products before making a purchase decision.
JD has opened several home appliance flagship stores this year, including one in Nanjing, Jiangsu province, Jiaozuo, Henan province, and most recently, Kunming, Yunnan province on Singles Day (Nov. 11). Earlier this year, the retail giant announced a plan to open 20 JD E-Space Experience Stores (large scale, around 50,000 square meters) in first tier cities, as well as 300 home appliance flagship stores in second and third tier cities on a “one-city-one-store basis”, and 5,000 stores in towns and villages by 2025.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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