Oct 29, 2021|
JD to Boost Agri-Products Sales for Singles Day Grand Promotion
by Vivian Yang
JD.com has vowed to give a strong boost to premier agri-products sales and thereby farmer’s income growth in the upcoming Singles Day Grand Promotion. The e-commerce giant today announced the goal to sell more than 30 billion RMB-worth of agri-products, two days before the shopping festival officially kicks off on Oct. 31.
During the pre-sales period that began Oct. 20th, the average daily transaction volume of agricultural products on JD.com has increased 5.8 times compared with October. Chinese consumers demonstrated strong interests in agri-brands from the origin production areas, and those with high quality containing rich nutrition, such as crabs from China’s famous freshwater lakes in Suqian of Jiangsu province, eggs by well-known producer DQY Ecological, Zespri Kiwifruit, fresh mutton slices from time-honored Chinese brand Dong Lai Shun and more.
JD will accelerate efforts to support rural revitalization in five main areas, which include faster delivery services in rural regions, a more efficient middle platform for agri-products’ circulation, smoother transportation of fresh produce to the markets, and rapidly building new business formats and production zones in rural areas.
The company has targeted more than 1,000 premier agri-brands across China to double their sales through JD.com during this year’s Singles Day Grand Promotion. It also deployed its intelligent city technology to source agricultural products and digitalize their supply chain process from their origins all the way to the customers.
“We aim to create a positive feedback loop in which high quality agri-products can better satisfy customers’ demand and increase farmers’ income, which farmers can then reinvest in production improvement to offer greater agri-products to the market,” said the announcement.
Under JD’s estimation, farmers who participated in this year’s Singles Day Grand Promotion on JD.com will gain an average revenue of RMB 6,000 per person, benefiting approximately 5 million rural households. Moreover, JD has carried out a series of online training programs for farmers and production zone workers to learn e-commerce skills and prepare for the shopping festival.
To support a leapfrog development process for farmers and rural areas, JD.com is going deeper into the planting, sorting and processing phases of agri-products to support local farmers to produce more standardized products and facilitate their marketing. In the background, it is also stepping up efforts on implementing its new-generation infrastructure in supply chain, logistics and technologies in rural China to make all of this possible.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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