Mar 15, 2020|
JD to Ship Luggage for Free for Medical Volunteers in Hubei
by Ling Cao
JD Logistics announced on March 13th that it will provide free luggage shipping service for doctors and nurses who have come from other places to volunteer on the frontlines in Hubei province during COVID-19, making their return home more convenient. The first batch of packages are already on its way.
Items shipped mainly include winter clothes and other non-essential items. JD couriers from four local delivery stations in Hubei province started making trips to the medical teams’ residences on March 14th to help them pack and ship the items.
JD couriers starts making trips to the medical teams’ residences
A member of the medical staff expressed her gratitude for the program. “As the weather is getting warm, we can send these things home now in order to make it easier for us later on. Thanks JD Logistics for their kind support.”
JD courier disinfects parcels prior to shipment
Dec 17, 2025|
JD.com’s Green Stream Initiative Selected as 2025 Sustainable Brand Exemplar; Among First Signatories to Geneva Visionary Initiative
JD.com is proud to announce that our flagship sustainability program, the Green Stream Initiative, has been selected as 2025 Sustainable Brand Exemplar at the “Building Sustainable Brands” Visionary Initiative, also known as the Geneva Visionary Initiative.
The honor was announced on December 15th at the United Nations Environment Programme (UNEP) global headquarters in Nairobi, Kenya, which draws leaders from the public and private sector to advance sustainable business practices.
The event was co-organized by UNEP, its One Planet Network, the China Association for Standardization, the Sustainable Business and Branding Working Committee, and the Sustainable Business Leaders Forum. The 2025 case collection spotlights leading examples where sustainability is seamlessly integrated into brand value and core strategy.
As one of the inaugural signatories of the Geneva Visionary Initiative in September 2025, JD.com stands alongside other large companies in illustrating the real-world impact of the Initiative’s five-dimensional framework, which fully integrates sustainability principles into business operations and brand value creation, covering strategy, business systems, products, technology, and branding.
Alison Gray Cairns, Head of UNEP’s Private Sector Unit, commended the visionary ambition of the selected projects and highlighted the innovative ways Chinese enterprises are creating value.
Zhang Xiuchun, Secretary-General of the China Association for Standardization, emphasized that unveiling these cases in Kenya represents a key milestone, shifting the Geneva Visionary Initiative from conceptual agreement to practical, actionable steps that strengthen global competitiveness through responsibility.
Spotlight on Ocean Box Partners
Central to JD.com’s recognition is Ocean Box Partners, a flagship project under the Green Stream Initiative initiated by JINGDONG Logistics, the company’s logistics arm. Building on JINGDONG Logistics’ mangrove restoration efforts that began in 2024, this second-phase project, now renamed Ocean Box Partners and often referred to as “Mangrove Ecosystem Project 2.0”, expands mangrove ecosystems in Hengqin National Wetland Park. These vital blue carbon habitats excel at carbon storage and coastal protection.
Launched on International Day for Biological Diversity (May 22, 2025), it continues to be led by JINGDONG Logistics in partnerships with the One Planet Nature Foundation and guidance from organizations such as the Hengqin-Macau Cooperation Zone, China Express Association, and World Wide Fund for Nature (WWF). In this second phase, the initiative adds 20,000 square meters of restored area, more than doubling the total to over 40,000 square meters.
The “Ocean Box Partners” project emphasizes broader collaboration to engage more participants. Over 52 partners have joined the network, including JD Supermarket, JD Foundation, and global brands such as Haier, Yili Group, Swire Coca-Cola, and Burberry.
Its standout feature is the close integration of conservation with everyday consumer participation. On Green Stream Day (July 6, 2025), with WWF technical support, JD.com linked its online mangrove nurturing platform to customers’ loyalty points. Shoppers can now redeem routine purchases to directly nurture mangrove growth, building on a previous digital campaign that drew over 5 million participants and establishing a compelling “shop-for-good” model that delivers shared benefits.
Built on Strong Sustainability Foundations
Ocean Box Partners draws strength from years of systematic progress under the Green Stream Initiative, which promotes comprehensive green transformation throughout the supply chain to facilitate a seamless shift toward low-carbon operations.
For instance, JINGDONG Logistics has transformed its operations with 139.22 MW of installed solar capacity across facilities by the end of 2024, more than 10,000 new-energy vehicles in its self-operated fleet, and in 2024 alone, 860 million reduced-packaging cartons, 960,000 reusable insulated boxes, and over 290 million recycled cartons.
This international recognition at UNEP headquarters affirms JD.com’s dedication to sustainability. As the Green Stream Initiative demonstrates, true sustainable branding goes beyond messaging—it demands transforming operations with integrated responsibility, supply chain excellence, and ecosystem care. We will continue advancing it to lead eco-friendly consumption and logistics, and set a global standard for responsible supply chains, providing practical, scalable inspiration for companies worldwide building resilient and responsible brands.
(vivian.yang@jd.com)
Aug 4, 2025|
JD.com Brings Scandinavian Design and Quality to Hundreds of Millions of Chinese Consumers with Launch of IKEA Official Flagship Store
Beijing, August 4, 2025 — JD.com announces the launch of IKEA’s official flagship store on its platform, making IKEA’s signature Scandinavian design and extensive product range directly accessible to JD.com’s vast online customer base. The opening underscores both companies’ shared commitment to meeting China’s growing demand for personalized and diverse home living solutions.
JD.com’s extensive coverage, efficient logistics, and digital operations will complement IKEA’s expertise in the home furnishings sector, offering consumers a one-stop, high-quality, cost-effective living solution.
The JD.com IKEA flagship store features 6,500 products, across 168 categories, including the exclusive debut of BÄSTBOLL gaming chair, MÅLOMRÅDE gaming desk and more. JD.com and IKEA plan to expand both product categories and selections in the future to meet the evolving needs of Chinese consumers.
In addition to retail collaboration, IKEA will partner with JD Logistics to leverage its nationwide in-house delivery network to fulfill parcels from the flagship store, allowing IKEA to extend its reach to regions beyond the footprint of its physical stores in China. Over more than a decade, JD.com has developed a reputation for offering same- and next-day delivery services in China as standard, with the company now fulfilling 95% of orders within 24 hours, ensuring an efficient shopping experience for customers.
The official IKEA flagship store on JD.com will be able to deliver a more immersive shopping experience to customers, powered by JD.com’s Naked-Eye 3D Solution, “Mini Liying”. This means shoppers can enjoy a 3D visualization of some IKEA products by simply tilting their mobile phones, without wearing glasses or a headset.
Yanzhong Yao, SVP of JD.com and President of JD Retail Appliance and Home, said: “We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers. By leveraging JD.com’s expertise in supply chain management and digital operations, combined with IKEA’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”
Pontus Erntell, President & Chief Sustainability Officer at IKEA China, said: “Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development. The launch of IKEA JD Flagship Store marks another important milestone under our “Growth+” strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem. We are pleased to collaborate with JD.com to bring a more convenient and diverse home furnishing shopping experience, and to create a better everyday life to the many more families in China.”
The launch of IKEA’s flagship store on JD.com further strengthens IKEA’s omnichannel strategy in China. In recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration. Younger consumers, who are the primary driving force, have increasingly diverse aesthetic and functional demands for their homes, with a convenient one-stop shopping experience becoming the norm.
Growing demand among Chinese consumers for high-quality global home brands is driving the accelerated entry of international brands into the Chinese market and JD.com is the preferred partner of many of these brands. In the first half of 2025, the number of international brands joining JD Home grew by over 130% year-on-year. JD.com will continue to work closely with global partners like IKEA to unlock new growth opportunities, and constantly optimize its supply chain and strengthen its service capabilities. The company has already established partnerships with brands such as MUJI, Natuzzi Italia, HAY, &Tradition, Georg Jensen, LOEWE, LE CREUSET, Villeroy & Boch, and RIEDEL, and many more.
Leading US Brand Marketing Media Shares how JD is Changing the Game in Retail
