Mar 15, 2020|
JD to Ship Luggage for Free for Medical Volunteers in Hubei
by Ling Cao
JD Logistics announced on March 13th that it will provide free luggage shipping service for doctors and nurses who have come from other places to volunteer on the frontlines in Hubei province during COVID-19, making their return home more convenient. The first batch of packages are already on its way.
Items shipped mainly include winter clothes and other non-essential items. JD couriers from four local delivery stations in Hubei province started making trips to the medical teams’ residences on March 14th to help them pack and ship the items.
JD couriers starts making trips to the medical teams’ residences
A member of the medical staff expressed her gratitude for the program. “As the weather is getting warm, we can send these things home now in order to make it easier for us later on. Thanks JD Logistics for their kind support.”
JD courier disinfects parcels prior to shipment
Jan 20, 2026|
JD.com Announces JD Museum
Shenzhen, China, January 20, 2026 — JD.com announces the JD Museum, an institution for contemporary visual and performing arts and culture, opening in late 2027, in the new headquarters of JD.com, situated in the Shenzhen Bay Super Headquarters Base.
The Museum will be established in a building designed by Büro Ole Scheeren, described as a “Scenic City”, with spatial design by Neri&Hu Design and Research Office. Encompassing more than 10,000 square meters, the Museum will have dedicated facilities for live performances, immersive installations, exhibitions, participatory workshops, and creative retail.
Mission: From Shenzhen to the World, Connecting People through Art and Technology
Rooted in JD.com’s mission of “Making Lives Better through Technology,” JD Museum is dedicated to connecting people through art and technology. The Museum will engage with and support a community of artists and audiences in achieving excellence and cultivating shared values, modeling a lifestyle of the future through exhibitions, education, research, publishing, commissioning and collecting.
At the heart of the Greater Bay Area (GBA) and with the full support of JD.com, JD Museum’s program will focus on art as a cross-disciplinary experience. In addressing the pressing issues of today—technology, ecology, urbanism—through a balanced approach to technological progress and tactile human experience, the Museum will emphasize the work of translation and presentation, promoting accessibility to young people and the local community.
Leadership: Robin Peckham Announced as Executive Director
Under the direction of the museum committee, JD Museum is led by Executive Director Robin Peckham, heading a dedicated Shenzhen-based team.
Peckham is a curator and editor who has served as Co-Director of Taipei Dangdai Art & Ideas (2019-2025) and Editor-in-Chief of LEAP, the international art magazine of contemporary China (2014-2019). He has organized exhibitions on art, technology, popular culture, and the family for Ullens Center for Contemporary Art, Fosun Foundation, and K11 Art Foundation, with his show “Art Post-Internet” listed by ARTnews as one of the 20 most important art exhibitions of the 2010s.
“I am thrilled to help launch a new cultural chapter for a company that is already one of the most fascinating stories in the development of the Chinese technology sector,” says Peckham. “Shenzhen feels like the most exciting place in the world to explore the intersection of art and technology right now.”
2026 Public Programs: Unboxing JD Museum
In the two years prior to its official opening in Shenzhen, JD Museum will introduce itself to the world in the form of “Unboxing JD Museum.” This community art initiative will invite creative input from artists, curators, architects, and the JD.com community — including employees and their families and friends. It will take the shape of a pop-up workshop and exhibition series utilizing JD.com’s iconic delivery boxes. Further details on the open call, exhibition tour, and employee participation initiatives will be announced later in 2026.
About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
Media Contact:
JD Museum
Email: museum@jd.com
Website: museum.jd.com
Dec 17, 2025|
JD.com’s Green Stream Initiative Selected as 2025 Sustainable Brand Exemplar; Among First Signatories to Geneva Visionary Initiative
JD.com is proud to announce that our flagship sustainability program, the Green Stream Initiative, has been selected as 2025 Sustainable Brand Exemplar at the “Building Sustainable Brands” Visionary Initiative, also known as the Geneva Visionary Initiative.
The honor was announced on December 15th at the United Nations Environment Programme (UNEP) global headquarters in Nairobi, Kenya, which draws leaders from the public and private sector to advance sustainable business practices.
The event was co-organized by UNEP, its One Planet Network, the China Association for Standardization, the Sustainable Business and Branding Working Committee, and the Sustainable Business Leaders Forum. The 2025 case collection spotlights leading examples where sustainability is seamlessly integrated into brand value and core strategy.
As one of the inaugural signatories of the Geneva Visionary Initiative in September 2025, JD.com stands alongside other large companies in illustrating the real-world impact of the Initiative’s five-dimensional framework, which fully integrates sustainability principles into business operations and brand value creation, covering strategy, business systems, products, technology, and branding.
Alison Gray Cairns, Head of UNEP’s Private Sector Unit, commended the visionary ambition of the selected projects and highlighted the innovative ways Chinese enterprises are creating value.
Zhang Xiuchun, Secretary-General of the China Association for Standardization, emphasized that unveiling these cases in Kenya represents a key milestone, shifting the Geneva Visionary Initiative from conceptual agreement to practical, actionable steps that strengthen global competitiveness through responsibility.
Spotlight on Ocean Box Partners
Central to JD.com’s recognition is Ocean Box Partners, a flagship project under the Green Stream Initiative initiated by JINGDONG Logistics, the company’s logistics arm. Building on JINGDONG Logistics’ mangrove restoration efforts that began in 2024, this second-phase project, now renamed Ocean Box Partners and often referred to as “Mangrove Ecosystem Project 2.0”, expands mangrove ecosystems in Hengqin National Wetland Park. These vital blue carbon habitats excel at carbon storage and coastal protection.
Launched on International Day for Biological Diversity (May 22, 2025), it continues to be led by JINGDONG Logistics in partnerships with the One Planet Nature Foundation and guidance from organizations such as the Hengqin-Macau Cooperation Zone, China Express Association, and World Wide Fund for Nature (WWF). In this second phase, the initiative adds 20,000 square meters of restored area, more than doubling the total to over 40,000 square meters.
The “Ocean Box Partners” project emphasizes broader collaboration to engage more participants. Over 52 partners have joined the network, including JD Supermarket, JD Foundation, and global brands such as Haier, Yili Group, Swire Coca-Cola, and Burberry.
Its standout feature is the close integration of conservation with everyday consumer participation. On Green Stream Day (July 6, 2025), with WWF technical support, JD.com linked its online mangrove nurturing platform to customers’ loyalty points. Shoppers can now redeem routine purchases to directly nurture mangrove growth, building on a previous digital campaign that drew over 5 million participants and establishing a compelling “shop-for-good” model that delivers shared benefits.
Built on Strong Sustainability Foundations
Ocean Box Partners draws strength from years of systematic progress under the Green Stream Initiative, which promotes comprehensive green transformation throughout the supply chain to facilitate a seamless shift toward low-carbon operations.
For instance, JINGDONG Logistics has transformed its operations with 139.22 MW of installed solar capacity across facilities by the end of 2024, more than 10,000 new-energy vehicles in its self-operated fleet, and in 2024 alone, 860 million reduced-packaging cartons, 960,000 reusable insulated boxes, and over 290 million recycled cartons.
This international recognition at UNEP headquarters affirms JD.com’s dedication to sustainability. As the Green Stream Initiative demonstrates, true sustainable branding goes beyond messaging—it demands transforming operations with integrated responsibility, supply chain excellence, and ecosystem care. We will continue advancing it to lead eco-friendly consumption and logistics, and set a global standard for responsible supply chains, providing practical, scalable inspiration for companies worldwide building resilient and responsible brands.
(vivian.yang@jd.com)
Leading US Brand Marketing Media Shares how JD is Changing the Game in Retail
