May 25, 2022|
JD Welcomes Armani Beauty Store
by Doris Liu
The official store of Armani Beauty recently made its debut on JD.com, bringing over 180 high-end products in the categories of make-up, skin care and perfumes.
The cosmetics line under the Italian fashion house Armani, in partnership with L’Oreal, and the J Shop, an upgrade of JD’s Fashion and Lifestyle business, jointly launched a limited gift set to better help consumers convey their love with gifts in a recent campaign. In addition to the most popular products Lip Maestro Lip Gloss and Designer Lift Foundation, the Armani Prive Collection of luxury fragrances are also seen in the store.
The Armani Beauty store is another collaboration between JD.com and L‘Oréal Group after the official launch of Lancôme, Yves Saint Laurent (YSL), Helena Rubinstein (HR), Kiehl’s and other beauty brands on the platform.
According to market research firm iResearch, China’s beauty market has continued to expand in size, driven by the gradual popularization of beauty consumption concepts, the growth of core consumer base and consumption upgrades. The demand for beauty products has extended in all directions.
As the 618 Grand Promotion kicked off on May 23, JD.com will leverage its position of providing authentic products to over 580 million active users to build a bridge between high-end beauty brands and customers, as well as enhance the image of various brands through the platform’s superior products and services.