JD Wins China Mobile’s Best E-commerce Ecosystem Partner Award

JD Wins China Mobile’s Best E-commerce Ecosystem Partner Award

by Rachel Liu

JD joined China Mobile’s 2020 Global Partner Conference in Guangzhou from November 19th to 21st, and won the Best E-commerce Ecosystem Partner Award for its deep partnership with JD Mobile for the past over 10 years. JD’s booth at the conference exhibited products related to 5G, Consumer-to-Manufacturer (C2M) and special services provided for mobile users.

“JD will continue to work on innovative 5G projects with China Mobile, and provide more comprehensive 5G-related services for our customers,” said Qi Zheng, a section GM at JD Mobile Devices.

JD’s booth showcased various kinds of products and services related to 5G. For example, if customers order phone cards on JD, JD couriers can go to customers’ doorsteps to help customers finish the certification process, eliminating the need to go to a store. A model of a JD Home store, JD’s offline experience store for electronic products, was also built in the exhibition hall for visitors to explore.

JD Home’s fast service can now deliver product to customer in as few as 36 minutes. During the past Singles Day Grand Promotion, the number of customers who used the service increased four times. Visitors were also able to experience JD’s livestreaming on site. JD Home’s livestreams received over 100 million views on JD, WeChat and Kwai (known to Chinese consumers as Kuaishou) during the past Singles Day, and its offline customers contributed at least 40% of views.

JD’s cooperation with China Mobile began in 2011. In 2014, the two sides jointly launched a contract phone for iPhone 6. In 2017, JD opened a JD Home store inside a China Mobile service store in Nanchang, Jiangxi province. In 2019, China Mobile joined JD’s 5G Ecosystem Alliance to provide customers with better communications services at a lower cost. With 5G getting more and more popular in China, JD and China Mobile will continue to provide customers with omnichannel services and customized products.

 

(liuchang61@jd.com)

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