Apr 10, 2023|
JD Worldwide and O’PURE Bring the Fresh Taste of New Zealand to China with Exclusive Milk Launch on JD’s Cross-Border E-Commerce Platform
by Vivian Yang
On March 29, JD Worldwide, the cross-border e-commerce arm of JD.com, and O’PURE, the New Zealand natural artesian water producer, jointly announced the debut of two new dairy products, O’PURE original imported milk and JD PLUS co-branded milk, exclusively on JD’s platform in China.
At the launch ceremony, Liu Lu, Chairman of New Zealand-based Eastpac Corporation Group, the holding company of O‘PURE, explained that the dairy products produced in New Zealand’s natural pastures contain 4.0g of milk protein and 130mg of calcium per 100ml. As a result, these milk products are rich in nutrition and have a fresh taste that consumers will appreciate.
JD PLUS, JD.com’s premium membership program, is the first paid membership program in China’s e-commerce industry and has over 30 million active members who demonstrate high spending power, engagement, and customer loyalty on the platform. The new release of O’PURE‘s and JD PLUS co-branded product will be exclusively available to JD PLUS members, allowing them to access high-quality milk products that are not readily available in China.
JD Worldwide’s representative highlighted the company’s commitment to inviting more country-of-origin food and beverage brands from New Zealand to enter the Chinese market through JD’s efficient e-commerce channel.
JD’s cross-border e-commerce network is open to brands and merchants from around the world and provides them with one-stop cross-border supply chain services. The network’s world-leading logistics capabilities, including cross-border transportation and bonded warehouses, ensure that same or next-day delivery is available for imported products in first and second-tier cities across China, with the fastest order fulfillment at customers’ doorsteps within 1.5 hours.
In addition to the new milk offerings, Liu shared that O’PURE plans to bring more high-end products, such as goat milk and Manuka honey, to China. O’PURE’s partnership with JD.com has allowed the company to cut middlemen out of the trade process, making it possible to offer more favorable prices to Chinese consumers.
The partnership between JD Worldwide and O’PURE highlights the increasing demand for high-quality imported products in the Chinese market and demonstrates JD’s commitment to providing Chinese consumers with easy access to a wide range of quality products from around the world.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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