Apr 7, 2023|
JD.com Launches France E-Commerce Week with the Country Pavilion Seeing Sales Doubled in 2022
Beijing, April 7, 2023 – During French President Emmanuel Macron’s official state visit to China this week, JD.com proudly announced its “France E-commerce Week” promotion beginning April 6. The week-long celebration will showcase and offer discounts on high-quality French products.
JD.com has emerged as a crucial channel for French brands and merchants to succeed in China. With a rapidly increasing number of nationwide consumers relying on JD.com for their shopping needs, the platform has become a go-to destination for launching top brands. JD.com was the first e-commerce company to partner with LVMH to bring ten top fashion brands to its platform, including Louis Vuitton, DIOR, and more. In 2022, fashion giants including Maison Margiela, Roger Vivier, and Longchamp all launched their flagship stores on JD.com, cementing the platform’s status as a trusted partner for French luxury brands.
JD.com has been tremendously successful in promoting French products in China, solidifying its position as the largest online retail channel for French brands such as Hennessey and Remy Martin. The company’s national pavilion of France, a country-themed online flagship store, recorded a year-on-year growth of 100% in sales in 2022, and sales of French brands on JD’s cross-border platform, JD Worldwide, also experienced fast growth, such as René Furterer saw 200% year-on-year growth in the first quarter of 2023. In March, sales of French wine increased 230% year-on-year. JD.com sources wine from all 61 of the Bordeaux chateaux included in the 1855 Bordeaux Classification for red wine producers.
JD.com’s unparalleled e-commerce expertise, quick enrollment approach for overseas merchants, supply chain and logistics capabilities, and its nearly 600 million consumers provide the foundation necessary for more French brands to succeed in China. JD.com looks forward to continuing to work with French brands and merchants to bring high-quality products to Chinese consumers.
Apr 18, 2024|
JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
Apr 11, 2024|
JD.com Bolsters Video Content Creation with One Billion Yuan Investment
On April 10, 2024, JD.com announced an investment of one billion yuan in cash incentives aimed at attracting a wider pool of video content creators and institutions to its platform. This initiative underscores JD’s commitment to leveraging the power of short videos and live streams in innovating the online shopping journey for its users and providing brand merchants with novel avenues for growth.
According to the “China Internet Audiovisual Development Research Report (2024),” 71.2% of surveyed users engage in online shopping through watching short videos and live streams, with over 40% identifying them as their primary channels of consumption. This trend underscores the growing influence of video content on consumer purchasing behavior.
JD’s approach to cultivating a vibrant content ecosystem is multifaceted. For individual content creators, the platform offers generous cash subsidies across more than 20 product categories, including electronics, home appliances, fashion, and health, to name a few. Creators who meet the platform’s recruitment criteria can receive weekly bonuses of up to 30,000 yuan, alongside additional incentives such as video playback subsidies and sales commissions.
On the institutional front, JD has established a separate five-million-yuan incentive program. Institutions that successfully onboard a significant number of influencers will receive generous monthly cash subsidies. JD will also provide one-on-one guidance and support to enhance these institutions’ operational effectiveness on the platform.
A key element is the prioritization of high-quality, original content. The platform intends to amplify the reach of such content through algorithms, traffic coupons, and other means, thereby ensuring a richer and more engaging shopping experience for its users.
In a bid to further elevate its content offerings, JD is also in the process of incubating top-tier influencers, with plans to cultivate 100 star influencers by year-end. This initiative builds on the substantial growth witnessed in JD’s content ecosystem over the past year, marked by a 300% increase for “trial + review” videos in key metrics such as orders, user base, and viewing duration. Notably, during the Singles’ Day Grand Promotion in 2023, JD’s video challenges initiative generated nearly 100 million yuan in transactions, showcasing the immense potential of content-driven e-commerce.
JD.com’s latest investment reflects its ongoing dedication to innovation and excellence in e-commerce. By fostering a dynamic and creative content community, JD aims not only to enhance the shopping experience for its users but also to empower creators and institutions with new opportunities for growth and success.
Lord Mayor of Manchester Commends JD Logistics for Bolstering E-Commerce and the Local Economy
