Feb 3, 2023| JD Retail
JD Shop Now Sales Soar During Chinese Spring Festival
by Marry Ma
JD.com’s on-demand retail service “Shop Now” released the 2023 Report of On-demand Consumption in Spring Festival on January 28. During the Chinese Spring Festival from January 21 to 27, sales increased by 90% compared to the same period of last year’s Spring Festival. The search volume for Spring Festival decorations such as couplets, lucky characters, and red paper cuttings has increased more than 3.5 times that of the same festive period last year.
Data from JD Shop Now shows that gift boxes, fruits, alcoholic beverages, and mobile phones are the most popular goods during the Spring Festival. On New Year’s Eve, the consumers’ order amount increased by 171 percent year-on-year.
Gift box sales remain popular throughout the entire Spring Festival period, with overall year-over-year growth of over 50 percent. Among them, sales of baijiu gift boxes and fruits and nuts gift boxes have grown more than 10 times, while sales of fruits gift boxes, baked goods gift boxes, and dried seafood gift boxes have grown more than three times.
As many areas have started to experience snow and low temperatures, warm clothing items have also been popular, with sales of wool caps, gloves, electric blankets, and heaters increasing more than 2.5 times year-over-year.
Data from JD Shop Now shows that during the Chinese New Year period, sales of mobile phones increased by more than 70 percent compared to the previous year, cosmetics and perfume sales increased by more than 120 percent, and sales of home appliances increased by 226 percent.
Sales of smart health monitoring products on JD Shop Now increased by more than 10 times, and sales of massagers, electric health pots, and air purifiers increased by more than 2 times. The data shows that the sales of kitchen appliances such as floor-cleaning robots, cooking machines, and air fryers increased by more than 8 times compared to the previous year.
In order to bring pets home for the New Year, pet owners ordered travel equipment for cats and dogs on JD Shop Now, with sales increasing by 176 percent year-over-year, and sales of cat and dog toys, pet beauty tools, and pet medical supplies all increased by more than 110 percent year-over-year.
Dutch Retailer Blokker Expands Cooperation with JD.com’s Ochama
by Yuchuan Wang
From February 1, Ochama customers will be able to pick up their orders at an additional 50 Blokker stores in the Netherlands. The expanded partnership reflects the successful pilot project launched in May 2022 between Ochama and the leading Dutch non-food retailer to open third-party Ochama pick-up points in offline Blokker stores.
All the new pick-up points are located in city centers and on shopping streets, with easy access to shoppers. Supplies are made directly from Ochama’s distribution center.
“And it won’t stop there,” said Jeanine Holscher, CEO of Blokker. “We expect to set up Ochama pick-up points in many more stores in the coming months.” According to Jeanine, this cooperation fits well with the changing role of Blokker in the shopping scene.
“Costs are getting higher and we see people’s shopping behavior changing,” she added. “We are responding to this by giving a new role to our stores. For example, we are shipping more and more online orders through the store. And by setting up Ochama pick-up points in Blokker’s stores, we are adding even more relevance to our stores and additional traffic directed from Ochama’s webshop and app.”
Jeanine believes that in doing so, Blokker’s assortment is seamlessly connected with Ochama’s assortment, creating an optimal and omni-channel shopping experience to provide satisfying shopping experiences for customers.
“We are honored to expand the cooperation with Blokker in bringing more Ochama pick-up points to its stores to enrich the shopping scenarios for customers in the Netherlands,” said Pass Lei, a senior executive at Ochama. “Through the cooperation, customers will be able to get the things they need when they need them the most with a hassle-free shopping experience.”
Blokker has a network of more than 400 stores in the Netherlands including more than 50 franchised stores, and a webshop with an assortment of more than 500,000 items.
As an innovative retail brand launched by retail giant JD.com in 2022 in Europe, Ochama offers a one-stop omni-channel shopping experience for both food and non-food products such as home appliances, home living, electronics, fashion and more.
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