Jul 6, 2022|

JD Worldwide Rolls Out 3rd Cross-border Experience Center in Xi’an


by Doris Liu

JD Worldwide joined hands with the Joy City shopping mall to launch a physical experience center specifically for cross-border products in Xi’an on July 1.

The 360 square-meter center is the third of such kind by JD Worldwide, JD.com’s cross-border e-commerce marketplace, following previous two in Yantai, Shandong province and Sanya, Hainan province. The center showcases food and wine, nutritional supplements, daily necessities and others.

With five experience areas featuring different themes, the center offers customers the chance to touch and try the displayed products and then make purchases online through scanning the code on product labels. All goods are supplied by JD Worldwide from domestic bonded warehouses directly to customers to ensure the authenticity.

“By actively promoting the integration of online and offline consumption, JD Worldwide has helped multiple brands and omni-channel partners realize the digital intellectualization of the whole chain, all users, and full scenarios across all categories,” said Yong Sun, head of the duty-free business of JD Worldwide. JD’s solid supply chain integration capability enables JD Worldwide to work with partners to push forward and improve online and offline cross-border consumption scenarios nationwide through a variety of formats, Sun added.

To date, physical stores of JD Worldwide have been in operation in the form of duty-free stores, cross-border experience centers and more across China, creating momentum and opportunities for a large number of overseas brands and merchants.