Jun 18, 2022|
JD618 Grand Promotion Propels China’s Biggest Consumption Surge of 2022
by Yiming Yan
JD.com kicked off its peak night of the 19th JD 618 Grand Promotion at 8 pm on June 17, resulting in the year’s biggest consumption boom so far, with 11 stores’ turnover exceeding RMB 100 million yuan in less than 10 minutes—a clear indication of the recovery of consumer demand in major cities and the wider market.
“Quality consumption” has been a common goal for users and retailers during the JD618 Grand Promotion this year. The turnover of ultrabooks, which are leading high-end consumer trends, climbed by two times year over year in the first ten minutes. Air conditioners, gaming TVs, RF (radio frequency) beauty instruments, and other new stylish household appliances are also in demand, with sales of 65+ inches TV exceeding the entire day last year in just ten minutes.
What’s more, since June, the trend of resuming work and production has resulted in structural changes in categories, shifting consumption from “home consumption” to “productivity consumption,” guiding consumption structure development to a more reasonable proportion. Office stationery had a 100 percent year-on-year growth, and home printers had a 200 percent year-on-year growth in the first 10 minutes of the peak night.
The ongoing development toward more premium products remains strong, with social consumption becoming more individualized and diverse. Users’ demand for products has extended throughout the entire life cycle of consumption: Before, during, and after-sales. “Services-driving-consumption” has continued to take shape. The turnover of home appliance trade-ins climbed 6 times year-over-year in the first 10 minutes of the peak night, and the turnover of JD appliances’ value-added services increased 150 percent year-over-year.
Consumers in Hong Kong, Macao, Taiwan, and other overseas markets were also enthralled. The first order for JD’s global sales platforms came from Chicago, and the first order for JoyBuy, JD’s B2B cross-border e-commerce platform, came from Indonesia. Chinese domestic brands have seen a 128 percent boost in global sales year over year since the start of the JD618 Grand Promotion.
Following a slow consumer market in April-May, JD 618’s peak night also paid great attention to assisting small and medium-sized businesses in the industrial zone, as well as the regeneration of the countryside. The turnover of Yunnan small grain coffee increased 5 times year on year, while the turnover of Anxi Tieguanyin tea increased 240 percent year-on-year in the first 10 minutes of the peak night.
According to a third-party organization’s report on “New Trends in Online Shopping Consumption,” the pandemic has reshaped online shopping habits, with respondents being more concerned about delivery time and availability of goods, and JD.com being preferred by 88.9 %percent of consumers as a reliable channel, ranking first in the industry.
“Unlike earlier JD618s, which focused solely on economic and industrial value, this year’s JD618 Grand Promotion also includes social value,” said Wei Jianguo, vice chairman of the China Center for International Economic Exchanges and a former vice-minister of the Ministry of Commerce.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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