JD’s Duty Free Stores in Hainan Saw Booming Sales during CNY

JD’s Duty Free Stores in Hainan Saw Booming Sales during CNY

by Rachel Liu

After a massive amount of Chinese customers rushed to Hainan province during the past Chinese New Year holiday, JD’s newly opened duty free stores there saw a fast increase in sales. The amount of customers and orders peaked from Feb. 13 to 15, with average sales per customer reaching about RMB 500 yuan.

“The most popular electronics products in our store are the personal care related products, such as hair blowers and shavers, which account for nearly 80% of total sales,” said a sales manager from JD duty-free stores. “In the cross-border experience store, we are happy to see that many senior customers who come to Hainan for travel choose to buy health supplements in the store. During this period health supplements accounted for 54% of total sales, with Swisse, Childlife and Puritan’s Pride becoming top 3 brands. Beauty products are popular among female customers, accounting for nearly 40% of sales, and facial mask is the most popular category.”

According to data released by Chinese media, sales of duty-free products reached RMB 1.5 billion yuan in the past seven-day CNY holiday, with average sales of over RMB 200 million yuan per day. A total of 4.58 million visitors came to Hainan from Feb. 11 to 17, and revenue generated by travel reached RMB 5.8 billion yuan.

Hainan increased its annual duty-free shopping quota to RMB 100,000 yuan per person and expanded the range of duty-free goods from 38 categories to 45 last July. JD Worldwide opened a duty free store and a cross-border experience store in the city of Sanya last December, focusing on electronics products and digitalized shopping experiences for customers.

 

(liuchang61@jd.com)

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