Artificial intelligence is playing an increasingly important role in e-commerce, transforming not only how consumers discover and purchase products, but also how merchants operate and how goods reach customers.

During JD.com’s 2026 Singles’ Day Grand Promotion, more than 50 million AI products were sold. Behind the figure is a growing range of real-world AI applications. From the world’s largest virtual try-ons, to AI shopping assistants, merchant tools and intelligent logistics, JD.com put AI to work across its retail ecosystem during the festival.

Here is a closer look at how JD.com put AI into action during Singles’ Day 2026.

AI Becomes Something Consumers Can Buy

As AI tools become increasingly embedded in everyday work and life, demand for access to AI models and services is growing.

During this year’s Singles’ Day promotion, searches for “Token” on JD.com increased more than 13-fold compared with the preceding period, while sales volumes of LLM token packages grew more than tenfold over the same comparison period.

To make these services more accessible, JD.com launched dedicated marketplaces for AI tokens and software subscriptions, allowing individuals and developers to compare models, purchase tokens and subscribe to AI services in one place.

The marketplaces bring together offerings from leading AI providers, including JD.com’s own JINGDONG Cloud, DeepSeek, Zhipu GLM, ByteDance’s Seed, MiniMax, Kimi and Alibaba’s Qwen, among others. Zhipu AI has also established a self-operated flagship store on JD.com, offering subscriptions including CodingPlan.

During a livestream on November 2, more than one billion AI tokens were given away within the first hour, while sales of AI model token packages during the two-hour livestream increased 20-fold compared with the preceding period.

JD.com also introduced a “Buy a PC, Get AI Tokens” initiative. Customers purchasing selected Dell and Alienware laptops receive a JINGDONG Cloud token starter package, providing access to mainstream open-source AI models and AI agent development capabilities.

Beyond AI software and services, consumers are increasingly embracing AI-enabled hardware. During the Singles’ Day promotion, transaction value across categories including AI PCs, AI workstations, AI cameras, AI glasses and AI recording devices increased by more than 100% year on year.

JD.com is extending AI capabilities into connected devices through JoyInside, its AI technology solution for hardware. As of November 11, JoyInside had recorded more than 70 million cumulative interactions, reaching over one million households.

Making Online Shopping More Interactive and Personalised

With a single uploaded photograph, shoppers can visualise how different clothing items might look on them. AI-powered outfit recommendations and sizing assistance further help consumers find products suited to their preferences and needs.

JD.com’s proprietary Oxygen TryOn model now supports more than 70 million products across over 100,000 fashion stores, making it one of the most extensive AI-powered virtual try-on offerings by product coverage. Fashion brand UR, for example, has enabled the feature for almost its entire product range on JD.com.

This Singles’ Day, JD.com also extended virtual try-on capabilities to eyewear, allowing shoppers to see how different frames might look on their faces within seconds.

Beyond fashion, AI is also simplifying everyday purchases beyond fashion. At 9 p.m. on November 11, Lin Yue, a mother caring for her baby, realised she was running low on diapers. Instead of searching through products and comparing prices, she started a video call with the “Dr. Joy” AI assistant in JD.com’s JoyAI App. While chatting with the assistant, she simply pointed to the product and said, “Help me restock these diapers.” Within seconds, her order was placed.

Such interactions are helping make AI a more practical part of everyday shopping. During the promotion, peak daily active users of the JoyAI App exceeded five times typical levels.

During this Singles’ Day, JD.com also upgraded Dongdong, its AI shopping assistant integrated directly to the JD.com app. Dongdong helps consumers discover products, compare prices, navigate promotional offers and access after-sales services. Together with JD.com’s AI shopping advisory tools, AI shopping consultation services attracted nearly 80 million active users, an increase of more than 200% year on year.

AI is also finding applications in healthcare. During the festival, consultation orders for JINGDONG Health’s AI doctor, “Dawei”, increased by more than 500% year on year, reflecting growing consumer engagement with AI-powered health advisory services.

Helping Merchants Work Smarter with AI

For merchants, AI is becoming an increasingly practical tool for running their businesses, from preparing product listings, managing shop operations and creating marketing content to analysing performance and serving customers. During Singles’ Day, JD.com’s Jingmai AI Merchant Operations Centre made dozens of AI tools available to merchants, covering product selection, listings, marketing, fulfilment and after-sales services.

By making advanced digital capabilities more accessible, these tools are helping merchants of different sizes manage their businesses more efficiently. Jingmai AI tools have helped 80% of new merchants significantly improve operational efficiency, while providing 96% of merchants with day-to-day operational support and business recommendations. JD.com’s Jingdiandian AI design agent can reduce content production costs by up to 99% and improve overall operational efficiency more than tenfold.

One merchant in the health appliance category saw sales generated through its product detail pages increase by more than 20% after 14 days of using JD.com’s AI content creation tools, compared with the preceding period.

For business diagnostics, AI can identify issues across areas such as advertising performance, product fundamentals, competitive positioning and keyword rankings, and provide targeted recommendations for improvement.

AI-powered livestreaming is another growing application, helping merchants and brands engage customers more consistently and efficiently. At 10 p.m. on November 11, a digital avatar representing Lancôme China’s e-commerce president hosted a special promotional livestream on JD.com’s app. During this year’s Singles’ Day, JD.com’s JoyAvatar digital avatar technology supported more than 100,000 merchants, generating over RMB 1.8 billion in GMV across more than 14 million hours of livestreaming. Digital avatar livestreams also handled more than 3.6 million orders during the late-night or early-morning hours, helping merchants maintain sales around the clock.

Bringing Intelligence into Logistics Operations

The impact of AI extends beyond the shopping app and merchant operations to the logistics network that supports fast fulfilment during Singles’ Day.

JINGDONG Logistics is using its MetaBrain 3.0 logistics LLM to forecast regional order volumes, optimise resource allocation and dynamically coordinate delivery capacity across its nationwide network. Under its coordination, robots and other intelligent systems can work collaboratively across different stages of the supply chain.

The scale of AI-supported operations was particularly evident during this year’s festival. By 11 p.m. on November 11, MetaBrain had performed 320.7 billion order-location checks during the promotion, supporting the coordination of logistics operations at scale.

Meanwhile, robotic arms within JINGDONG Logistics’ proprietary LangzuTech smart logistics solutions had handled a cumulative 15.53 million parcels since their introduction. Across its broader robotics fleet, the volume of orders processed during the festival increased 45% year on year.

(press@jd.com)