JD’s Premium Membership Program Now Serves 20 Million Members

JD’s Premium Membership Program Now Serves 20 Million Members

by Yuchuan Wang and Ling Cao

Today, JD.com announced that JD Plus, the e-commerce platform’s paid premium  membership program, has over 20 million members, an increase of over 5 million compared with the same time last year.

“The membership economy will bring bigger value to internet players as China grows closer to hitting a growth ceiling for internet users,” said Simon Han, vice president of JD.com and head of JD Platform Business.

Since launching in October 2015, JD Plus has introduced shopping privileges and more services beyond retail including offline scenarios to meet users’ various needs.

JD Plus now includes 12 major shopping privileges, including exclusive customer service, monthly free shipping coupons, ability to earn JD beans (京豆) with purchases at an accelerated rate, access to millions of premium goods and an alliance of brands which offer a 5% discount, and more. In 2020, JD Plus’ exclusive customer service has provided nearly 20 million consultations to its members, which amounts to nearly 4 million hours. The alliance of brands covered by the membership has also been expanded to cover 730 brands including international names such as SIEMENS, Panasonic, L’ORÉAL and SWISSE.

JD Plus has formed a lifestyle benefits ecosystem covering videos, music, knowledge, movies, travel, takeaways, catering and hotels with leading enterprises, such as Tencent video, iQIYI, Mango TV, QQ music and more. Since January to now, JD Plus members have watched paid videos for free that is available through the program for a total of more than 2.1 billion hours, 105 hours for each on average. That’s equal to one person watching 52 movies annually for free. Offline lifestyle privileges have been redeemed 21 million times, benefiting 7 million families. Since launching, JD Plus has worked with over 600 brands on membership programs.

Chunhui Meng, general manager of JD Plus said, “JD Plus members are customers with high consumption power, who have high growth rate, ROI and loyalty. This has also attracted more brands to work with us.”

During this Singles Day (November 11th) Grand Promotion, JD Plus is expected to help members save RMB 16 billion yuan, according to Meng.

 

(yuchuan.wang@jd.com; ling.cao@jd.com)

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