Dec 10, 2020|
JD’s Service Brings Peace of Mind to Mobile Phone Consumers
by Hui Zhang
International Data Corporation (IDC), a premier global provider of market intelligence, forecasted that mobile phone shipments during the fourth quarter in 2020 are expected to increase by 2.4% YOY to 377.7 million units, and the trend is expected to continue in 2021 with annual growth of 4.4%. JD.com, as a platform that can provide various of services to guarantee the customer experience, is gaining more and more attention from young people who attach great value to services.
As people born after 1980 and 1990 have gradually become the major consumers of mobile phones, they have rich experience in electronics consumption and have gradually changed from price sensitive to paying more attention to customer experience.
Leveraging its supply chain advantage and years of experience in the mobile phone market, JD.com has partnered with mobile phone manufactures, and carriers to provide consumers with services that cover the entire lifecycle of mobile phones. JD has 43 different services including 30-day worry-free refund, 1.2 times price guarantee, 1-hour delivery guarantee, trade in, and interest-free financial services.
For instance，the “1.2 times price guarantee” solves the predicament of consumers who are worried about the price reduction of cell phones right after purchase. This means that, for example, if a customer buys a phone for RMB 1000 yuan, and then discovers the price has dropped to 800, the customer can apply for a refund of 1.2 times the price difference (1.2*200=240). The 30-day hassle-free refund allows consumers to have a sufficient amount of time to trial products and the 1-hour delivery guarantee appeals to consumers with urgent demands.
Premium services have brought positive sales results to JD.com. According to the company’s data, the number of consumers who have changed to new mobile phones through trade-in services increased by 442% YOY, and the number of new users who chose to enjoy one-hour delivery service increased by 400% YOY.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Photographers Honored by JD, So Were 13 Brands
