May 19, 2022|
Jo Malone London Opens Flagship Store on JD.com
by Xiaoqian Han
Jo Malone London, a fragrance brand under the Estee Lauder Group, launched a flagship store on JD.com on May 14, with over 30 items from three categories: scent, body, and home.
The launch follows the debut of brands including Estee Lauder, Origins, Clinique, LAB SERIES, and MAC on JD.com. To date, JD boasts 580 million active users and over 25 million Plus members, who are perfectly matched with premium brands such as Jo Malone London.
“Through this cooperation, and by means of the omni-channel supply chain capability and excellent after-sales service system of JD Beauty, we hope to promote Jo Malone’s British fragrance and elegant lifestyles to wider users,” said Hanfei Ye, vice president of Estée Lauder Group and general manager of Jo Malone London.
Jo Malone was founded in the UK in 1994. As a fragrance brand under the Estee Lauder Group, Jo Malone is highly sought after by modern men and women around the world for its high-quality fragrances and elegant lifestyle.
With the upcoming 520 Festival (Netizen’s Valentine’s Day), Jo Malone’s flagship store is offering fragrance series items, such as limited rose gift boxes, classic perfumes, home scented candles, car fragrances, shower gels, body lotions, and hand creams.
“I am delighted to welcome Jo Malone London, another significant Estee Lauder brand, to JD.com,” said Wang Tao, the general manager of JD.com’s retail beauty business department. “JD Beauty joined hands with Jo Malone to offer consumers a wider range of high-quality gift options during the upcoming 520 festival, so as to benefit customers with better choices.”