As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.

On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.

The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.

The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.

Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.

(yuchuan.wang@jd.com)